Palmetto Hammock & Resort Shoppe Captivates Customers with Hanging Furniture from Outback Chair Company

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Hanging chairs prove to be popular at specialty shop in Charleston, S.C.

Charleston, S.C. is one of the leading travel destinations in the U.S. and is recognized both nationally and internationally for its historic significance, unique architecture, Southern charm and coastal beauty. Indeed, for 14 consecutive years, readers of Conde Nast Traveler magazine have ranked Charleston as a top 10 travel destination. Palmetto Hammock & Resort Shoppe, established in 2003, is located right on Market Street in the historic market district, a favorite shopping area for residents and tourists alike. The Palmetto store is housed in Market Street's only freestanding building and has 1,000 square feet of retail display space. They offer resort apparel, art and jewelry, a variety of gift items and -- of course -- hammocks. Their customers are especially captivated by the distinctive hanging chairs from Outback Chair Company.

"The central theme of our hammock and resort shoppe is fun and relaxation," said Carl Dupree, co-owner, Palmetto Hammock & Resort Shoppe. "Outback's hanging chairs are a natural fit for us and complement our hammock and swing lines."

Hanging chairs offer a different experience than hammocks. Specifically, since you sit up in a hanging chair, many people find them to be more comfortable for lounging, reading, chatting with family and friends and enjoying their favorite summertime beverages. Moreover, hanging chairs take up less room, and most mount on just one point (suspended from an overhang or a ceiling or attached to a frame). With hanging chairs, consumers can enjoy the feeling of relaxing in a hammock-like product, even if they do not have the space for a hammock on their patio or deck. And hanging chairs can be enjoyed in a screened-in porch and indoors, too.

Palmetto Hammock features the Charleston Cushion Chair and Air Chair from Outback Chair Company, and sales of these hanging chairs exceed those of the hammocks they sell. Palmetto also offers the Outback Recliner and Outback Lounger. "Approximately 80 percent of our hanging furniture display is devoted to the Outback Chair line," Dupree said. "We display the products on 17-foot x 6-foot arbor that spans the interior width of our store, and outside in the alley adjacent to the store we have a smaller display."

"With the island music we play in the store, our customers get into the moment, try out the hanging chairs and relax," said Sandy Bridges, co-owner, Palmetto Hammock & Resort Shoppe. "Customers just love the hanging furniture from Outback Chair."

Palmetto Hammock & Resort Shoppe's customers appreciate the value of Outback Chair Company's products. "On price alone, we cannot compete with the big-box giants. Fortunately, not everyone is looking for mediocre products at the lowest price. Outback Chair Company does not design and manufacture mass merchandise for mass merchants. They produce real furniture that provides lasting value," commented Dupree. "We offer personalized service and excellent products at an exceptional value. Unlike the clerks in a big-box store, we know our products; we can answer our customers' questions; and we can offer them a relaxing demonstration so they feel the comfort of the chairs before making their buying decision."

Are there any new products from Outback Chair that Dupree and Bridges are recommending? "For anyone looking for a contemporary re-interpretation of the old-fashioned porch swing, the Outback Double Lounger is just the thing," said Bridges. The Double Lounger's seat is 45 inches wide, 18 inches wider than the standard Lounger seat. It is constructed with a UV-treated, 600x600 denier polyester fabric that is durable and easy to clean. Color choices include navy blue, green, burgundy, sand and camouflage. Two fabric options are available: smooth or basket weave. The Double Lounger features 1.5-inch thick closed cell foam seat cushioning and wide, curved arms fashioned in varnished hardwood. The Double Lounger is backed by a 10-year warranty. And it even comes complete with two cup holders for thirst-quenching beverages.

Interviews and Photos:

Carl Dupree and Sandy Bridges, co-owners of Palmetto Hammock & Resort Shoppe, are available for interviews. Store photos and photos of Outback Chair products are available to members of the media upon request.

Upcoming Tradeshows for Outback Chair Company:

Outback Chair Company will exhibit its hanging furniture at the following upcoming shows:

Southwest Pool & Spa Show, February 6-8, 2007, Booth 404, George R. Brown Convention Center, Houston, Texas;

Florida Pool & Spa Show, February 22-24, 2007, Booth 233, Orange County Convention Center, Orlando, Fla.;

Western Pool & Spa Show, March 1-3, 2007, Booth 1011, Long Beach Convention Center, Long Beach, Calif.;

Hearth, Patio & Barbeque Expo (HPBA), March 15-17, 2007, Booth 567, Reno-Sparks Convention Center, Reno, Nev.; and

National Hardware Show and Lawn & Garden World, May 8-10, Booth W1765, Orange County Convention Center, Orlando, Fla.

About Outback Chair Company, Inc.:

When selecting casual furniture, discerning consumers seek exceptional value: imaginatively designed, well-made furniture that provides genuine comfort at a sensible price. For these consumers, and the retailers who serve them, Outback Chair Company manufactures and distributes the most complete line of remarkably relaxing hanging furniture. Suspended from the ceiling of a porch or swaying gently from a frame out back on a patio, by the pool or in the garden, Outback's hanging furniture -- including chairs, loungers, recliners and hammocks -- offers lofty comfort that raises relaxation to serene heights. Founded in 1997, Outback Chair Company (http://www.outbackchair.com) is headquartered in San Diego, Calif.

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