ABC Office Enhances Their Customer's Experience with Live Chat

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ABC Office adds a live chat feature to their website,, to give customers instant information and service.

ABC Office, a leading online retailer of office machines and equipment, has added a live chat feature to their website to give their Internet customers instant assistance.

"We're giving our customers the convenience of online shopping with the service of a traditional brick and mortar store," said Morgan Cloward, ABC Office Marketing Director. "People can browse our selection of digital duplicators or shrink wrap machines, while getting answers to questions about counterfeit money detectors."

The live chat feature is available on all the pages of ABC Office's website ( Live chat operates like instant messenger. Customers visiting the site can click on the live chat box and converse with a product specialist in real time, like they were actually in the store.

"It's a great no-pressure way for customers to get prompt answers about their purchases," said David Stuart, ABC Office's Web Development Supervisor. "Office managers and department purchasers are busy. They don't always have time to talk on the phone, but they need answers quickly when they're shopping on the web for new office equipment. Using our live chat, they can multitask their shopping with other tasks. They won't miss their answers and they're not stuck to a phone."

Live chat is the latest feature in ABC Office's integration of ecommerce with traditional shopping. In 2006, ABC Office began offering live video demos ( so purchasers could get a personal demonstration, via live webcast, of how equipment is assembled, operated or serviced.

"We're a national distributor of office equipment. We understand that most of our customers will never be able to physically come to our store," said Cloward. "That doesn't mean they shouldn't be able to receive the same level of customer service as in-house customers. That's what sets us apart from our competitors."

ABC Office's live chat is available during regular weekday business hours. An after hours message service is available during evenings and weekends.

For further information, please contact Morgan Cloward, Marketing Supervisor of ABC Office, 1-800-658-8788.


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