More Th>N Rewards Customers With A Free Year’s Home Contents Cover

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MORE TH>N offers third year’s contents cover free as reward for not claiming. New two-year fixed price option for home contents insurance. New offer will typically save consumers £100 or 30% over the course of the three years.

At MORE TH>N we’re always looking for ways we can do more to protect and reward our customers. They can rest assured that while we’re doing everything we can to help make sure they’re fully protected, now and in the future, we’re also giving an additional benefit for those who don’t make a claim.

MORE TH>N is rewarding customers who do not make a claim on their home contents insurance with a unique two-year fixed price option(1), including an added bonus of a third year for free if no contents claim is made in the first two years.

The offer, open to new customers from 20 January 2007, will typically save homeowners £100 over the course of the three years compared to a standard MORE TH>N home insurance policy – equivalent to a saving of thirty per cent. Existing MORE TH>N customers can transfer to the new deal at renewal of their policy.

Mike Holliday-Williams, managing director at MORE TH>N, commented: “This new offer is based on consumer feedback and supports our strategy of putting the customer at the heart of our business. Homeowners have told us they want simple pricing and a reward for not making claims on their home contents cover, so that’s what we’ve done. This new deal offers two benefits: a fixed two-year price and a third year completely free if they make no claim in the first two years.”

MORE TH>N’s home contents cover offers one of the highest standard levels of cover: automatically giving customers up to £75,000 for home contents, £2,000 of cover for plants and £2,000 of cover for outdoor contents such as garden furniture and children’s toys.

Mike Holliday-Williams continued: “At MORE TH>N we’re always looking for ways we can do more to protect and reward our customers. They can rest assured that while we’re doing everything we can to help make sure they’re fully protected, now and in the future, we’re also giving an additional benefit for those who don’t make a claim.”

By buying online customers will also qualify for a 25 per cent discount and if they buy buildings and contents cover together they will qualify for an additional discount. For more information visit http://www.morethan.com/home or call 0800 300 660.

For further information:

Jon Sellors                        

MORE TH>N PR Manager                

T: 020 7337 5405                

M: 07711 701 806

Rachael Shaw

MORE TH>N PR Consultant

T: 020 7337 5728

M: 07717 420 065

Notes to Editors:

(1) Fixed price element applies providing personal circumstances and insurance needs remain the same and there is no change in insurance tax.

MORE TH>N is the direct financial services arm of Royal & SunAlliance. It offers motor, home, pet, life and travel insurance by phone and via the internet. It also offers van, shop, office, business car, hotels, property, club and contractor insurance direct to small businesses.

In December 2006 MORE TH>N, together with its parent company Royal & Sun Alliance, became the first insurer in the UK to be carbon neutral. The company has cut its carbon footprint by half since 2000 and has offset the remainder by purchasing voluntary carbon reductions through the CarbonNeutral Company.

For all of MORE TH>N’s press releases, visit http://www.royalsun.com/mediacentre/newsitems.jsp

Subscribe to MORE TH>N’s RSS news-feed to keep up to date with announcements by copying and pasting the following link into your news aggregator:

http://www.royalsun.com/mediacentre/feed.xml

MORE TH>N is a registered trademark of the Royal & Sun Alliance Insurance Group plc and a trading style of Royal & Sun Alliance Insurance plc (No.93792). Registered in England & Wales at St.Mark’s Court, Chart Way, Horsham, RH12 1XL. Authorised and regulated by the Financial Services Authority.

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Jon Sellors
Spannerworks
+44 0 20 7337 540
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