TelcoBridges and Kingdom Telecom Double the Size of Henan Mobile's Personalized RingBack Tone (PRBT) System in China -- Its Size Has Increased to 2,368 E1s

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Deployed by Kingdom at Henan Mobile using TelcoBridges' TB640 System-Blade™ and StreamServer™ technologies -- the Personalized RingBack Tone System was doubled in size to reach 2,368 E1s and all expansions were done live, maintaining revenue streams for Henan Mobile.

TelcoBridges Inc. announced today that Kingdom Telecom Network Technology Company Ltd (Kingdom Telecom) of Beijing has further extended China's largest single location Personalized RingBack Tone (PRBT) system from 1,184 to 2,368 E1s -- effectively doubling its size.

The original deployment of 500 E1s took place in late 2005 at Henan Mobile and was increased twice in 2006 to meet the increasing demand for the operator's successful "Color Ring" service. Color Ring replaces the normal ring tone, heard by the calling party, with a variety of personalized voice recordings, songs, melodies or sound effects. Henan Mobile has a customer base of more than 17 million subscribers. It is a subsidiary of China Mobile Ltd. the world's largest mobile carrier with more than 287 million subscribers worldwide.

With TelcoBridges' highly-scalable TB640 System-Blade™ and StreamServer™ products, controlled by Kingdom's application software, Henan Mobile has a robust and cost-effective solution which accommodates the rapid growth of their Color Ring service. In addition, since all expansions to the system were done live, Henan Mobile maintained the service operational and protected its revenue stream.

The size of the system and the ease with which the expansion was performed proves the inherent scalability of TelcoBridges' innovative architecture. Kingdom took full advantage of its benefits in fulfilling their customer's need for rapid growth simply by adding additional TB640 System-Blades™.

"This was a key differentiator," said Zhang, Guang Bin, vice president, Kingdom Telecom, "since Henan Mobile's PRBT service is such a runaway success, they had to make the decision to increase their system capacity sooner than originally expected. The decision to go ahead with two size increases within one year was as easy to make as it was to do. They are extremely satisfied with this system. It has met and surpassed all their expectations."

"This deployment establishes TelcoBridges as the leading supplier of enabling technologies for PRBT and other mobile applications -- easy to use, cost-effective and unquestionably carrier-grade," said Gaetan Campeau, president, founder and executive vice-president, Worldwide Sales, TelcoBridges Inc. "You just have to look at the size, capacity and quality of this system, and the speed and ease at which the upgrades were completed, to know that carrier-class is a reality with our platform."

"We are extremely happy with our partnership with TelcoBridges," said Mr. Zhang, Guang Bin, "We believe Kingdom has selected the right technology, not only to develop the PRBT system for Henan Mobile but also for the future. As China is a major growth market for mobile services destined to reach more than 740 million subscribers by 2010. The possibilities are simply endless with TelcoBridges."

TelcoBridges' technology is easily applicable for the delivery of enhanced services on any 1, 2, 2.5 or 3G mobile network anywhere in the world.

About TelcoBridges

TelcoBridges is a disruptive innovator paving the way for solutions providers and OEMs to secure a significant share of the growing market for enhanced voice and video services. TelcoBridges' customers win more business by building on the unrivaled scalability, flexibility and reliability of our switching, signaling and digital signal processing hardware and software.

About Kingdom Telecom Network Technology

Kingdom Telecom Network Technology Co., Ltd. (Kingdom Telecom) develops, integrates and distributes applications and solutions for the Internet, telecom and broadcasting sectors. Experienced, with advanced R&D expertise and highly developed marketing skills, Kingdom Telecom positions itself as a leading solution provider in the network and technology industry offering complete solutions and superior customer service. It offers a large variety of solutions such as BOSS, data encryption, prepaid billing, CRM, hospital management systems as well as advanced video solutions. Kingdom Telecom values innovation, efficiency, integrity and synergy.

About Henan Mobile Communications Corporation (HMCC)

Henan Mobile Communications Corporation (Henan Mobile) is a wholly owned subsidiary of China Mobile Limited and has over 17 million subscribers. Henan Mobile's main product offerings include voice, data, VoIP, multimedia and Internet services, with brands such as "GoTone", "Shenzhouxing", "M-Zone" and "Color Ring". With a mission to become a first-class, global service provider, Henan Mobile values innovation, time to market, entrepreneurship and team work. Henan Mobile promotes information technology innovation to continuously fulfill multi-segmental and multi-dimensional customer needs.

For further information, please contact:


Marc St-Onge

Director, Marketing

TelcoBridges Inc

Tel: +1 450 655 8993 x135

Fax: +1 450 655 9511


Michael Law

Vice-President Sales, Asia

TelcoBridges - Asia

Tel: +852 9033 0036

Fax: +852 3012 2782



Mr Zhang, Guang Bin

Vice President

Kingdom Telecom

Tel: + 86 10 6218 0022

Fax: + 86 10 6218 0022 x 8888



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