(PRWEB) January 24, 2007
For more than a century, people looking for beautiful items for their homes have been buying the lifestyle products of John Jenkins. There is such a range on offer from their retail stores as well as their online store, John Jenkins Direct. They were previously available only through other retailers, but more than 25 years ago they took the decision to retail their own home products to allow more people access to the beautiful items they stock.
Many of the John Jenkins Direct items have been used in the decoration of top class hotels and restaurants to create the right ambience for establishments of that calibre. The different types of items that they provide include beautiful glassware and crockery that suits any occasion. The quality of home products that are produced and sold in the John Jenkins Direct store is exceptional and should be complemented by the other aspects of the shop, whether online or on high street.
Unfortunately, the quality and beauty of the lifestyle products does not matter nearly as much if the online shop cannot be found. This lead John Jenkins Direct to the realization that optimization of their site was essential if they wanted to reach a wider audience. They were not willing to let just anyone work on their store so they looked around for a company who they could trust their vision to. To this end, they chose to make use of Fresh Egg due to their very impressive track record.
While many Search Engine Optimisation companies are like factories where solutions are applied in assembly line fashion, Fresh Egg takes pleasure in hand crafted solutions for every client. This works well for companies of all sizes since large companies can embrace larger strategies, while smaller steps can be taken for smaller businesses. Fresh Egg takes the time to analyze the success of the campaigns they run, not in terms of traffic to the site, but in terms of actual business generated for the company. You can huge amounts of traffic, but no business resulting from it. The most important thing is to convert visits to business.
When you're known for the quality of the products you offer, like John Jenkins Direct, you need to make sure anyone you work with offers the same type of quality. Fresh Egg was seen to be equally attentive to the high quality of the service that they offer their clients. Therefore, to ensure that John Jenkins reaches the greatest number of people, Fresh Egg was chosen to facilitate their optimization needs.