Soffront Software Receives Customer Inter@ction Solutions® Magazine's 2006 Product of the Year Award; Soffront CRM Honored for Outstanding Innovation

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Soffront Software, Inc. announced today that Soffront CRM has received a 2006 Product of the Year Award from Technology Marketing Corporation's (TMC®) Customer Inter@ction Solutions® magazine (http://www.cismag.com). Customer Inter@ction Solutions has been the leading publication covering CRM, call centers and teleservices since 1982.

Customer Inter@ction Solutions is proud to bestow Soffront with a 2006 Product of the Year Award. Each year, Customer Inter@ction Solutions magazine recognizes companies that have demonstrated excellence in technological advancement and application refinements

Soffront Software, Inc. announced today that Soffront CRM has received a 2006 Product of the Year Award from Technology Marketing Corporation's (TMC®) Customer Inter@ction Solutions® magazine (http://www.cismag.com). Customer Inter@ction Solutions has been the leading publication covering CRM, call centers and teleservices since 1982.

"As the leader of mid-market CRM software, we continue to add revolutionary features and functionality to our popular CRM product. Customers routinely tell us that when compared with other mid-market CRM solutions, Soffront CRM leads the competition in both functionality and price," said Manu Das, president and founder of Soffront. "This award acknowledges our dedication to innovation and customer value."

Soffront CRM is a powerful, flexible and affordable solution that readily adapts to a company's processes, workflows and data needs. Available as an ASP hosted solution or as on-premise software, Soffront CRM is quick to implement, easy to use and offers powerful tools to integrate with back office solutions.

"Customer Inter@ction Solutions is proud to bestow Soffront with a 2006 Product of the Year Award. Each year, Customer Inter@ction Solutions magazine recognizes companies that have demonstrated excellence in technological advancement and application refinements," said Nadji Tehrani, Executive Group Publisher and Editor-in-Chief of Customer Inter@ction Solutions. "Soffront has proven they are committed to quality and excellence in solutions that benefit the customer experience as well as ROI for the companies that use them. I am pleased to honor their hard work and accomplishments and look forward to more innovative solutions from them in the future."

The Product of the Year Award winners for 2006 will be featured in the January and February 2006 issues of Customer Inter@ction Solutions magazine. For more information about the 2006 Product of the Year Awards, please visit http://www.tmcnet.com.

About Soffront

Soffront Software Inc. has the experience, technology and focus for mid market companies seeking CRM solutions. A pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning sales, marketing, customer service and employee help desk. With more than 2,500 CRM customers worldwide, Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

About TMC

Technology Marketing Corporation (TMC) publishes four print publications: Customer Interaction Solutions, INTERNET TELEPHONY, SIP Magazine and IMS Magazine. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. Ranked in the top 2,600 sites in the world by alexa.com*, TMCnet serves more than one million unique visitors each month. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMCnet.com publishes more than 15 topical online newsletters. For more information about TMC, visit http://www.tmcnet.com. (*alexa.com is an amazon.com company that ranks Web sites by their traffic levels.)

TMC Contact:

Jan Pierret

203-852-6800, ext. 228

Company Contact:

Alison Golan

904-230-0349

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