Search Engine Marketing Firm iProspect Names Tawadros COO

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iProspect's strong growth demands new C-Level spot.

Overall, the creation of this new post should send a message to the marketplace about iProspect's growth trajectory which is fueled by their ability to continually deliver outstanding client results.

iProspect, the Original® Search Engine Marketing Firm, today announced it has promoted John Tawadros, their current Vice President of Client Services and Technology, to the new position of Chief Operating Officer in response to the firm's strong growth.

An iProspect veteran of seven years, Tawadros will now oversee the entire operations of iProspect including its technology initiatives, and will play a larger role in determining the strategic direction of the firm.

Prior to the promotion, Tawadros oversaw client services and technology, and has been a key figure in the search marketing firm's success. "John has been instrumental in iProspect's growth over the years," noted Robert Murray, President, iProspect. "Our strong growth necessitated the creation of this new C-level position at the firm, and John is best suited for the challenges and responsibilities associated with it."

Murray continued, "From his early days at iProspect, John has always taken a leadership role, and has been the driving force behind some of our largest and most successful efforts, including the development of our proprietary technologies. His contributions over the past seven years have proven invaluable; I am confident we'll see the same impressive results from him in his new role as COO."

As the leading search marketing agency in the marketplace today, iProspect works with some of the world's most successful marketers, and is part of the Isobar network of best of breed digital agencies. "John has not only distinguished himself, within iProspect," said Sarah Fay, President, Isobar U.S., "but also within the entire Isobar network, and the industry at large. John's knowledge, strategic insight, and successful execution are impressive, and representative of iProspect's seasoned management team. Clearly, with such a solid management line-up in place, iProspect is well positioned to continue to dominate the search marketing arena as the vendor of choice for sophisticated marketers with complex sites."

Fay added, "Overall, the creation of this new post should send a message to the marketplace about iProspect's growth trajectory which is fueled by their ability to continually deliver outstanding client results."

About iProspect

iProspect® is the Original® Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural ("organic") search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, feed management, pay per click advertising management via their own patent-pending bid management agent called iSEBA™, and Web Analytics through their own SEM-configured version of WebTrends™.

With offices in Watertown, Massachusetts and San Francisco, California, the company can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.

Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1203.

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COLLEEN REED
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