Xenna Corp Introduces Superhero 'NonyX® Man' in Advertising Campaign for Toenail Gel
Focusing on unmet needs, Xenna Corporation has carved out a niche for itself in foot care with its NonyX® Nail Gel (pronounced "Non-X"), a natural, diabetic-friendly gel that softens and exfoliates discoloring keratin debris buildup under toenails and fingernails. Today, the company announced the creation of "NonyX Man" to draw attention to the patented gel, sold nationally in chain drug stores, mass retailers and grocery.
(PRWEB) January 24, 2007 -- Focusing on unmet personal care needs, Xenna Corporation has carved out a niche for itself in foot care with its NonyX® Nail Gel (pronounced "Non-X"), a natural, diabetic-friendly gel that softens and exfoliates discoloring keratin debris buildup under toenails and fingernails. Today, the company announced the creation of "NonyX Man" to draw attention to the patented gel, sold nationally in chain drug stores, mass retailers and grocery.
"We created NonyX Man," says Xenna CEO, Carol Buck, "because we wanted people to notice our advertising and pause long enough to learn about NonyX Nail Gel. In the competitive world of print advertising, people may not recall seeing a foot care advertisement unless it can arrest their attention with something fun, interesting, attractive or unusual -- and NonyX Man is all of these! He gives NonyX Nail Gel a personality -- and, besides, we all could use a superhero now and again!"
NonyX Man will make his debut in national consumer magazines in February and appears in trade journal advertising this month.
The topical, easy-to-use gel breaks down and removes keratin debris - the granular buildup under nails that causes them to become unattractive. NonyX Nail Gel softens keratin debris using natural ethanoic acid, and permits it to be scraped out from under the nail beginning after about four weeks. Over time, nail color and clarity improve as the keratin debris is exfoliated.
Buck adds, "Can you tell we are a woman-owned company by those perfect abs?" Click here to see his image http://www.xenna.com/nonyxman.html.
For photos of toenails before and after using NonyX Nail Gel, or to learn about other Xenna products, click on www.xenna.com . NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, CVS, Wal-Mart, Longs, Eckerd Pharmacy, Brooks Pharmacy, Duane Reade, HEB grocery, Kerr Drug, Bi-Lo, Bruno's and most Medicine Shoppes. Online, it is also available at www.drugstore.com and www.xenna.com .
Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time).
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