New Belgium Brewing's Springboard Launches into the Market: Partially-Filtered Spring Seasonal Keeps Balance and Lands on its Feet

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Springboard, New Belgium's (http://www.newbelgium.com) brand new spring seasonal, takes a bold leap forward with a unique combination of ancient Chinese herbs that invigorate the palate. Launching in February 2007, Springboard opens with fruity berry-like tones, has a spirited, tart threshold and ends with a dry, crisp finale. It's partially filtered, resulting in a cloudy blonde appearance, and moderate body.

Springboard, New Belgium's brand new spring seasonal, takes a bold leap forward with a unique combination of ancient Chinese herbs that invigorate the palate. Launching in February 2007, Springboard opens with fruity berry-like tones, has a spirited, tart threshold and ends with a dry, crisp finale. It's partially filtered, resulting in a cloudy blonde appearance, and moderate body.    

Springboard introduces a mature combination of the following:

  • Oats for a thicker, full-bodied mouth feel
  • Ancient Chinese herbs including Schisandra (known for its complex tastes and medical uses), Gogi berries and Wormwood (the spice, not distilled as in absinthe)
  • Mt. Hood hops
  • A dash of New Belgium's own wood-aged biere.

"Springboard was created to satisfy our desire to introduce new flavors and produce a spring seasonal that is innovative and inspiring," said Brewmaster Peter Bouckaert. "Springboard maintains an equilibrium that keeps it balanced and easy to enjoy."

Springboard is available on draft and in bottles in New Belgium markets from the end of February into April.

New Belgium Brewing (http://www.newbelgium.com), makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. New Belgium produces six year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsener, 1554 Black Ale, Abbey, and Trippel. A special release program allows for creative experimentation resulting in beers like La Folie, a sour brown ale aged up to three years in French Oak.

In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model. Progressive programs like employee ownership, open book management and a trip to Belgium after five years employment are all part of the corporate culture. New Belgium became the nation's first fully wind-powered brewery back in 1998. The company has halved the industry average for water consumption and produces 15% of its energy via a methane-fired co-gen completely off the grid. Visit us at http://www.newbelgium.com.

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ALICIA HASSINGER
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