IRIS Distribution Continues to Dominate as Leading Digital Distributor of Dance and Electronic Music

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IRIS distribution adds key independent record labels to roster.

IRIS Distribution, a global leader in distributing and marketing digital media announced from Midem that it has signed digital distribution agreements with prominent labels, Neurodisc, Scion and Subliminal Records.

The new signings will add thousands of songs to the IRIS roster including tracks by renowned artists such as: Blue Stone, Bob Sinclair, Daksha, Deviations Project, Eric Amethystium, Eric Hansen, Erick Morillo, Harry "Choo Choo" Romero, Haul and Mason, Joey Negro, NuSound, P. Diddy, Percee P, Sleepthief, and Spank Rock among others.

"We're very pleased to add Neurodisc, SCION and Subliminal to the IRIS family", said Matt Laszuk, CEO of IRIS Distribution. "Although we have success with labels in all genres, due to our superior retail reach and deep understanding of dance and electronic, we've seen particular growth in those areas. It's a pleasure collaborating with such a strong roster of labels and seeing their digital sales skyrocket."

Although the three newest labels to the IRIS family have diverse catalogs and aesthetics, they chose the digital distributor for similar reasons.

"IRIS was the obvious choice for Subliminal," said Steve Hulme, label President. "Their first-rate reputation and successful marketing initiatives really sold us on their services."

"IRIS represents the future of digital distribution. " Said Scion label head, Mark Reveley. "We trust them to represent the artists Scion supports in an online marketplace facing unprecedented growth and opportunity. Scion's goal of forwarding modern urban music culture is best served by a strong online presence; we look forward to working with IRIS with this in mind."

"We are excited to be working with the IRIS Distribution team and are looking forward to expanding the Neurodisc footprint on the digital front and beyond," said Neurodisc President Tom O'Keefe. "Idealistic and innovative; both IRIS and Neurodisc share the common goal of bringing the best independent music possible to the masses across multiple digital destinations. We made the decision to go with IRIS because we wanted to work with a company that really pushes marketing & promotional boundaries; understands the labels' music & artistic direction, and focuses on a select group of labels."

About IRIS Distribution:

IRIS is the leading digital distribution company dedicated to the successful marketing and promotion of prominent independent music and video catalogs. Founded in 2003, IRIS provides a comprehensive suite of technical, marketing and legal services to independent record labels and physical distributors, helping them to navigate the emerging digital marketplace. IRIS currently distributes a select group of top independent record labels including Big Dada, Burning Spear, Chemikal Underground, Coco Machete, Duck Down Records, Ghostly International, Gigantic Music, K Records, Kemado, Kranky, Le Tigre, Megaforce, Ninja Tune, Palmetto Records, Preservation Hall, and Projekt to digital retailers, including Apple's iTunes Music Store, Beatport, eMusic, Kompakt MP3, Napster 2.0, and Real/ Rhapsody; mobile channels such as AT&T, Boost, Cingular, CosmoGirl, Groupie Tunes, MobileStreams, Sprint, T-Mobile, and Zingy; as well as video outlets including Apple's iTunes Music Store, Gotuit Media, and Ruckus Networks. IRIS is based in San Francisco, California with an office in New York. For more information, visit

About Neurodisc Records:

Launched in April of 1992, Neurodisc has grown from electro-bass driven albums for car audio aficionados to producer / artist driven electronic albums ranging from Peplab's electro-infused house, Sleepthief's epic electronic pop, Amethystium's neo-classical downtempo sounds to Blue Stone's lush operatic lounge and Deviations Project's stimulating classical-crossover debut. With over 200 CD releases to date covering a broad spectrum of electronic music, it seems ironic that their first release was aptly titled "Technophobia". Moving forward, Neurodisc Records will continue pushing the independent spirit and focus on the artists first. For more information, visit


Scion Records, a branch of Scion/Toyota, functions as a promotional vehicle for artists dedicated to pushing forward the sound of modern urban music. Artists as varied as Mr. Scruff, The Rub, Monk One, Haul and Mason, Oakland Faders and many others have released DJ mixes though Scion's promotional mix cd series. Coming Winter/Spring 2007 will be our first label based mix cds, with a Vice Records cd mixed by Flosstradamous and a Ninja Tune cd mixed by Spank Rock. Alongside the cd mix releases, Scion has taken the innovative step of pairing MCs with live bands in a series of original twelve inch singles, often sending them on tour as well. Past releases have ranged from Raheem Devaughn with the Rhythm Roots All Stars to Raekwon with El Michels Affair, arriving spring 2007 will be Percee P with Connie Price and the Keystones. Scion works with artists to support their musical progression, providing promotional, distribution, and resale avenues while allowing the artists to retain ownership of the masters.

About Subliminal

Erick Morillo launched Subliminal in 1997. The label now has three new imprints: Sondos, catering to a darker sound; Subliminal Soul, which offers soulful deep house and SUBUSA, unique blend of 80s electro house. Also, this year, Morillo, Yousef, Dave Beer and Paul Woolford have debuted a new label, What Goes Around. In addition, there's also Harry Romeros label, Bambossa. Subliminal Records has recently focusing on releasing artist albums, such as Bob Sinclars Champs Elysees and Thick Dicks Tribal Seduction.

Subliminal Records has received Best Independent label honors for the last 2 years at the Muzik magazine awards in the UK. Recent achievements includes Who Da Funks Shiny Disco Balls which received worldwide acclaim and entered the UK National Charts at number 15. Subliminal was named the "Best 12" Label" in 2001 by Mixer Magazine and Subliminal Sessions Underwater at Pacha in Ibiza won the Best International Club Award at the Muzik Magazine Dance Awards for 2002. More recently, Subliminal won the Best US Dance Label at the 2005 Winter Music Conference. For more information please visit:

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