AdVolcano: Next-Generation Web-Based Advertising

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Web 2.0 adaptive site enhances users' ability to advertise cost-effectively and eliminate click fraud.

AdVolcano, LLC ("AdVolcano") today announced the launch of its new e-commerce site serving web-based advertisers and publishers. AdVolcano.com is an Internet Advertising Marketplace that allows advertisers and website owners to work together in new and better ways.

AdVolcano is a brand-new advertising provider for both advertisers and publishers, with a different approach that can eliminate click fraud.

The service is based around the concept of selling adverts on a website on a cost per term (CPT) model, instead of the more traditional cost per click model employed by Google and others. Under CPT you "rent" advertising space on others' websites for a period of time, in the same manner as billboards and classified ads. This eliminates click fraud as clicks are worthless. It also carries the benefit that you know where your advertisements are going to be running at all times.

Through AdVolcano.com, website owners now have a way to be sure their site is generating the income they desire with full control of the type and content of the ads displayed on their site. In addition, AdVolcano.com makes it easy for those who want to advertise their products, services or events to finely-tuned target market(s) to maximize sales.

Website owners sign-up and offer space for text ads at a price they choose. Advertisers can then browse the available ad space and with AdVolcano.com's custom tools see which sites will produce the best results for their products. The entire process of signing-up for service, creating, approving and purchasing ads is completely automated by AdVolcano.com's web service.

In an effort to provide users with better measurement of their ad dollar, AdVolcano has created the concept of "Cost Per Term" (CPT) Advertising, giving advertisers immediate reporting on the effectiveness of their advertising over the given ad period - a metric not offered by any other advertising services, who traditionally rely on the outdated "cost-per-click" metric.

AdVolcano was co-founded by a team of individuals, all of whom have watched web-based advertising sites come to market, but were dissatisfied with the lack of measurable controls that these sites provided. The result is AdVolcano.com, an e-commerce engine designed to mold and adapt to advertisers' and publishers' needs.

About AdVolcano

AdVolcano.com is an e-commerce site serving a new generation of web-based advertisers and publishers. AdVolcano.com offers advertisers and website owners revolutionary, simple and cost-effective ways to work together using a suite of interactive Web 2.0 services. AdVolcano is headquartered in Santa Barbara, California, USA.

Please visit AdVolcano at http://www.AdVolcano.com.

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Jason Rodriguez
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