Birkman International, Inc. Presents Current Personality Assessment Research

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Behavioral assessment tools provider outlines key trends for 2007.

Trends in Personality Assessments and Applications

Birkman International, Inc., a global provider of behavioral assessment tools, announced today the release of "Trends in Personality Assessments and Applications," a white paper that explores the use of personality assessments in the workplace and outlines solutions for the greatest organizational development needs of 2007.

With assessment use increasing among U.S.-based organizations of all sizes, corporations that utilize in-depth psychometric personality assessments are primed for organizational development success. Psychometric personality assessments will become increasingly important in hiring decisions, team building, leadership development and executive coaching in 2007. Users of the Birkman Method® are equipped to handle the increasingly sophisticated demands of 2007 because this personality assessment measures and reveals individuals' motivations, interests, strengths, needs and stress behaviors.

"Trends in Personality Assessments and Applications," explains the increasing applicability of personality assessments and delineates solutions for organizational development needs. More specifically, the paper includes:

•Information about current assessment use in business

•Results of assessment use in key functional areas, such as hiring decisions, team building, leadership development and executive coaching

•Trends for assessment use in 2007

"Our report establishes that corporations have embedded psychometric personality assessments in relevant business processes, such as hiring decisions, leadership development, team building and executive coaching," said Richard Goldman, chief operating officer of Birkman International. "These same corporations are poised for organizational development success because assessments can discern personalities and propel leadership development and executive training."

"Trends in Personality Assessments and Applications" is the first in a series of white papers based on research conducted by Birkman International that consists of data collected by surveys sent to more than 2,500 Birkman corporate customers and partnering consultants during Q4 of 2006. This white paper is available for free download at http://www.starrtincup.com/birkman/CFR/signup.asp?refer=MPR012307.

About Birkman

The Birkman Method® has been in use for over 50 years and has been used by over 2 million people and 5,000 organizations worldwide, including corporations, not-for-profit organizations, governmental agencies and individuals. The assessment accurately measures social behaviors, underlying expectations of interpersonal and task actions, potential stress reactions to unmet expectations, occupational preferences and organizational strengths. For more information: http://www.birkman.com or 1-800-215-2760.

Media Contact

Mark Wickliffe

VP Sales & Marketing

(713) 331-5583

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