Chicago, IL (PRWEB) January 24, 2007
Arc Worldwide, a Leo Burnett Worldwide marketing company, and WebmasterRadio.FM have released a groundbreaking, series of papers on trends in interactive marketing. The content is designed to benefit journalists, marketers, research analysts and anyone else interested in online consumer research and marketing.
The series, titled "Arc Worldwide and WebmasterRadio.FM: The Digital Marketing White Papers," covers the following topics:
1. Who Are Your Consumers? The Role of Personas in Interactive Marketing
2. Rich Media: The Technology and Art Behind Consumer Engagement
3. We Speak Your Language: Interactive/Mobile Marketing to Hispanics
About Arc Worldwide
Arc Worldwide, a global marketing-services provider, is a Leo Burnett company and part of the Paris-based Publicis Groupe network. Headquartered in Chicago, Arc Worldwide has 1,400 employees in 37 offices and 31 countries. The company changes consumer behavior and drives transactions by delivering "big campaignable ideas" that cross numerous channels: interactive, promotional, retail and direct/database marketing. Arc partners with blue-chip clients including The Coca-Cola Company, McDonald's, Procter & Gamble, Purina, United, Visa and Whirlpool. Since Arc Worldwide was formed in 2004, the company has been recognized nearly 300 times through creative awards and significant rankings around the world. For more information, please go to http://www.arcww.com.
WebmasterRadio.FM brings the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makers to entrepreneurs. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with David McInnis, CEO of PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, Vice President of Crispin Porter + Bogusky; "ad:tech Connect" with host Susan Bratton, ad:tech Chair and CEO of Cendara, Inc.; "DomainMasters" with Monte Cahn, CEO of Moniker.com; "The Daily SearchCast" featuring Danny Sullivan of SearchEngineWatch; "NextStuffNow" with Chris Tolles, VP of Topix.net; and many more. For more information, visit http://www.WebmasterRadio.FM.
To request interviews or copies of the paper, contact:
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