Embracing Consumer Buzz Creates Measurement Challenges for Marketers
Los Angeles, CA (PRWEB) January 24, 2007
As more consumers turn to blogs and social media sites for information and news, PR professionals are realizing that social media has to be included in their communication strategies.
Neilsen Buzzmetrics reports that recommendations from consumers is the most trusted source of content and market research firm Compete'a recently published report "Embracing Consumer Buzz Creates Measurement Challenges for Marketers" shows that not only are consumers influenced far more by consumer-generated content (71%) than by information coming directly from brand advertisers and marketers (35%) when making purchasing decisions, they have a major viral effect on other buyers: 68% influence friends and family post-purchase, magnifying the overall impact.
"Findings like these have spotlighted the need for social media elements in PR campaigns," says Sally Falkow, President of Expansion Plus Inc, an Internet and Social Media agency in Los Angeles. "Clients want social media and many agencies and in-house PR people are not yet able to deliver. Social Media and SEO PR training is becoming a core skill for PR practitioners."
UCLA Extension has a class for PR practitioners starting Wednesday, January 24th at which Falkow will be speaking on planning a blog strategy. Her talk covers monitoring blogs, commenting and whether a company should start a blog.
Expansion Plus Inc is holding a one-day seminar on Social Media on February 8 The class covers:
Content syndication - what it is and why it makes such a difference
Social Media - what it is and how to use it:
- RSS Feeds
- Optimized Press Releases
- The controversial Social Media Press Release
- Social Bookmarks and links
- Social Networking - MySpace, Linked In,
This social media and SEO-PR training is hands-on and the class is restricted to 6 attendees. For more information call Doug Hay 332 882 8125.