'MY BEDBUGS' Launches Broad-Based Consumer Products Program Based on the Hit Children's Television Show

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'MY BEDBUGS' Debuts at Toy Fair Greenestuff Inc., Booth # 5036, Javits Center

Greenestuff Inc., producers of the My Bedbugs hit children's television show, will launch a broad-based consumer program featuring products based upon characters from the award-wining show at this year's Toy Fair, it was announced today by Alex Greene, CEO of the company and co-creator of My Bedbugs. Greenestuff will be at Booth # 5036, Javits Center.

Arriving on retail shelves this spring, My Bedbugs merchandise debuts with an array of products, including an interactive toy, four plush in two different sizes, DVDs, a CD, and an educational card game. My Bedbugs features Gooby, Toofy, and Woozy, who, along with their cuddly pal Snoozy and kindly J. Edgar, help toddlers and preschoolers learn gentle life lessons and positive bedtime behavior through storytelling, song and dance, and playful adventures. Winner of 13 Emmys, 12 Telly Awards, and recipient of the National Parenting Center's "Seal of Approval," the live-action My Bedbugs TV show originated on Detroit Public Television (WTVS-TV) earlier this year and has expanded to Commercial and Public Broadcasting stations throughout the U.S. and Canada.

My Bedbugs products launching at Toy Fair are:

  • My Bedbugs Volume 1 and Volume 2 DVDs -Featuring three fun-filled episodes from the TV series on each 65-minute DVD (SRP $14.99 each).
  • Bedbug Party CD - 45 minute CD with 30 original songs, five of which are in the DVD ($11.98).
  • Hide-n-Seek Snoozy - My Bedbugs favorite talking pillow. Children can play hide-n-seek with this plush toy, which gives audible clues to its location (SRP $9.99).
  • 12 inch plush of each character (Gooby, Toofy, Woozy, and J. Edgar) packaged with a special DVD of the My Bedbugs episode "Gooby Loses a Tooth" ($11.99 each).
  • 8 inch plush of each character (SRP $5.99 each).
  • Build-A-Sentence Card Game - A fun way for young learners to be introduced to the building blocks of sentence structure through this colored-coded card game (SRP $6.99).

Greenestuff will support My Bedbugs with trade and consumer advertising, a national publicity campaign, and cross promotions to be announced soon. The company is also seeking to broaden My Bedbugs through a strategic licensing program with quality manufacturers in the areas of bedding, furniture, apparel, personal care, books, and more.

Hide-n-Seek Snoozy is based upon technology developed by Charles A. Cummings for Talking Book (a microcomputer imbedded in the spine of the book) and Smarty Marty (a microcomputer talk back doll). Mr. Cummings holds the patent on the mechanism that is used in one of the most popular toys ever developed, the Easy Bake® Oven, which was just inducted into the National Toy Hall of Fame, and the patents on the mega-selling Baby Alive and Spirograph. Hide-n-Seek Snoozy is a creative way for little ones to play the popular game by putting the pillow out of sight and trying to find it through the 15 random phrases Snoozy "says" as clues. When found, Snoozy praises the child and encourages playing again.

Created by Alex Greene and Carol Sweeney - two exhausted parents who were having trouble getting their own three children to bed - My Bedbugs introduces a family of loveable characters - Siblings Gooby, Toofy and Woozy, - who sing, dance, laugh, play and lead viewers on magical adventures, all without ever leaving their bedroom. With their cuddly pillow Snoozy by their side, their mentor J Edgar, a vacuum cleaner, guides the trio.

Filled with fun, laughter, imagination and gentle life lessons, each episode uses music and stories to teach positive behaviors, good habits, and everyday life lessons. Topics like sharing, good eating habits, etiquette, manners, discipline, thinking for themselves and problem solving are presented in bright colorful settings, with simple easy-to-understand storylines perfect for young eyes and ears.

My Bedbugs Volume 2 DVD will be released in April and Volume 3 in August. In all, 18 My Bedbugs DVDs are planned for distribution through Koch Entertainment. Accompanying each DVD release will be a new CD, and additional educational games will be available soon. My Bedbugs products are recommended for ages two and older, and the Build-A-Sentence card game is for three and older. For more information about My Bedbugs, visit http://www.mybedbugs.com and http://www.mybedbugsstuff.com, or call 877-464-BUGS.

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