Shoprate Differentiates Itself From Others in Market

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Consumers shopping for mortgages do not have to sort through piles of unsolicited emails, be contacted by five or six non-competitive lenders, or be forced to use the Mortgage lending "arm" of their Realtor or builder in current times.

Consumers shopping for mortgages do not have to sort through piles of unsolicited emails, be contacted by five or six non-competitive lenders, or be forced to use the Mortgage lending "arm" of their Realtor or builder in current times. Shoprate.com is quickly becoming a household name in the online mortgage rate industry, where consumers will find a reliable source of up-to-the-minute mortgage rate information.

Shoprate.com differentiates itself from others in the market by the implementation of a few unique ideas not found elsewhere. Shoprate.com believes that mortgage shopping consumers are intelligent enough to make informed decisions if enough good, quality information is presented to them in a simple, easy to understand and accurate manner.

Many online mortgage sites do not list current mortgage rates online. Instead, companies tend to have the consumer complete a "lead" form with their highly personal information and then re-sells this information to it's' lenders who are paying for this service. Usually this is initially distributed to five or six national lenders who contact the consumer, even though their rates and offerings might be higher than current market condition warrant. This lead can even be re-sold again to another set of lenders. Other online mortgage sites which list rates will more heavily promote those lenders who are willing to pay a higher premium, even if their rates are not competitive.

Shoprate.com places all of the vital rate information in front of the consumer helping them to do their own shopping and allowing them to decide which lenders with whom they might be interested in doing business. The site does not give preferential treatment to any lender. They give the consumer direct access to the lender via phone number, direct website link or direct e-mail correspondence. Participating lenders update rates on a daily basis. Additionally, all rate quotes are verified accurately at time of submission. Shoprate.com also gives all interested participating lenders a 30-day free trial to show them the value of the service.

About Shoprate.com.

Shoprate.com is the combination of a knowledgeable mortgage marketing advertising firm, a cutting edge web design team, and a staff with over 20+ years in the mortgage industry. Shoprate.com was formed to give consumers an unique and effective alternative to the myriad of online mortgage services currently available in the marketplace.

For more information: http://www.Shoprate.com or

Phone: 484-620-0411

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DANNY DEMICHELE
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