Survey Reveals Pushy Sales Staff Drive Women to the Net

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The poll of 2000 female shoppers by mobile phone retailer Dial-a-Phone reveals that women opt to buy online to avoid patronizing male shop workers who bully them into purchasing products they didn't really want.

A new survey published today suggests that women are ditching the high street in favour of online retailing when purchasing technology.

The poll of 2000 female shoppers by mobile phone retailer Dial-a-Phone reveals that women opt to buy online to avoid patronizing male shop workers who bully them into purchasing products they didn't really want.

3 in 4 women believed they had been patronized by a male

member of staff when purchasing technology

1 in 4 women had been bullied into purchasing a technology product they didn't want

1 in 3 women believed they had purchased the wrong mobile phone from a high street store

3 out of 5 women vowed they would NEVER purchase a mobile phone from the high street again

The survey was commissioned after Dial-a-Phone noticed a surge in online sales to women in the run up to Christmas.

The second reason women cited for purchasing online is the 'cost saving'. With many sites offering free delivery there are no hidden costs, so saves time in their hectic lives with one in five women naming either time or cost as the main reason they shop online rather than the high street.

Top reasons for abandoning the high street:    Top five online purchases:

1.    Pushy sales staff            43%         Mobile Phones & Technology        69%

2.    Bad customer service        29%         Music & DVD's                     21%

3.    Time constraints            15%            Clothes                             7%

4.    Bad weather                 8%         Fragrances                             3%    

5.    Cost                            5%            Make up                                1%

Mobile phones and technology are the top online purchase for women, with 69% of women saying that they were more likely to look on the web. Other items included music and DVDs (21%), clothes (8%) and cosmetics (2%).

A spokesman at Dial-a-Phone, who conducted the study comments: "61% of Dial-a-Phone online customers are women; this is significant when you consider the overall UK market where 70% of all phones are bought by men. Our sales to women have increased by 100% since August and we are continuing to see an increase in the run up to Christmas.

"Shopping online should be hassle free and as women tend to bear the brunt of buying the majority of the gifts for the family its no wonder they're looking for an alternative to the high street. We offer free delivery on almost all of our phones and with our staff working throughout the holidays, we will ensure even the most last minute buy is delivered in time for Christmas day."

Dial-a-Phone has supplied mobile phones on monthly contract to 2.9 million customers, and since it launched in 2000 over 550,000 customers have connected from the website. Further information can be found at the Dialaphone Blog

http://www.dialaphone.co.uk

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Julian Hearn
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