v-Fluence Introduces New Web Site Evaluation Tools and Report

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Proprietary online analysis tools help develop better sites, improve usability and generate internal support.

If your site follows convention, users will find content quickly--that should be your ultimate goal.

v-Fluence Interactive Public Relations, Inc. today announced the rollout of its Web site evaluation and analysis report. The newest product offering from v-Fluence relies on industry best practices and key Web analytics to provide clients with a benchmark and recommendations to improve their Web sites and visibility.

Research indicates that Web users make decisions about whether to stay or leave a Web site within seconds.

"If your site follows convention, users will find content quickly--that should be your ultimate goal." said v-Fluence President Jay Byrne. "With little time to communicate the benefits that you provide, you can't afford to have your site visitors struggle to locate what they came to find."

Does your Web site meet your visitors' expectations?

Whether you're looking for ideas on how to improve your site and its visibility or simply need credible third-party validation for your own ideas, the v-Fluence site analysis may be your solution. The report identifies, analyzes and provides recommendations across your site's technical attributes, content, style and navigation. It details how your site ranks across the Web's major search engines, as well as how your organization is positioned online.

v-Fluence's team of Web experts - led by Web content and usability expert Nina Shariff -have conducted hundreds of in-depth site evaluations for corporate, non-profit, academic and government organizations providing analysis and best- practice recommendations to support Web site upgrades, re-launches and rebuilds. And just recently, the team expanded and upgraded the v-Fluence single-page analysis to create a product that evaluates your entire Web site. The new v-Fluence report includes:

  • an analysis of readability that applies current writing-for-the-Web best practices,
  • an evaluation of Web 2.0 site elements and user experience,
  • traffic analysis to determine which search engines and sites are driving traffic to your site
  • a competitive analysis section that shows how your site's traffic and visibility compares to your competitors.

The Web team at the College of Dupage had this to say about the v-Fluence Web site evaluation report: "What we received was a thorough, constructive review…v-Fluence answered our many questions and offered sound advice. All of this will be helpful as we undergo a complete redesign of our Web site."

Before taking over as vice president and technology practice lead at v-Fluence, Nina Shariff spent seven years as editor for Ragan's Web Content Report, a monthly trade newsletter than covers best practices across Web sites and content management strategies. She also served as a judge for the 2006 WebAward competition hosted by the Web Marketing Association. Shariff compared the v-Fluence Web site evaluation tools with competitor products.

"There are a number of Web site evaluations available on the market," she said. "The v-Fluence report is the most comprehensive and provides the research-based, empirical analysis that many others lack. In addition, the v-Fluence analysis contains features offered by no other product, including an analysis of search engine language trends relevant to your organization and a comparison of your search engine visibility compared to that of your competitors."

To learn more about how v-Fluence's Web site analysis tools can improve your site's visibility and performance, contact a v-Fluence representative today.

About v-Fluence Interactive Public Relations Inc.

v-Fluence is a public affairs, issues management and marketing support firm that helps clients take advantage of the Internet and manage online risks because it believes, and the facts confirm, it starts online. v-Fluence clients include the world's largest corporations and best-known brands, major trade and professional associations, respected non-profit groups, government agencies and leading academic institutions.

For more information, visit: http://www.v-fluence.com/
v-Fluence news: http://www.v-fluence.com/home/v-fluence-news.html

Mark Hannah, v-Fluence

(877) 835-8362 ext 2018

Nina Shariff, v-Fluence

(877) 835-8362 ext 2024


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