Social Media Expert Dan Morrison to Present at SIIA Information Industry Summit

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ITtoolbox, the online community for the IT market, announced that CEO and co-founder Dan Morrison will speak at the SIIA Information Industry Summit in New York, NY on a panel titled: Traditional Content v. User-Generated Content - Playing to Win in Business Information. The panel takes place on January 30, 2007 at 9:15 AM (EST).

ITtoolbox, the online community for the IT market, announced that CEO and co-founder Dan Morrison will speak at the SIIA Information Industry Summit in New York, NY on a panel titled: Traditional Content v. User-Generated Content - Playing to Win in Business Information. The panel takes place on January 30, 2007 at 9:15 AM (EST).

As user-generated media gains traction and begins to compete with traditional media for consumption and revenue, fundamental positioning issues need to be explored. Mr. Morrison will offer his expertise to examine how social media is affecting the business and media landscapes.

In addition to Mr. Morrison, the panel includes the president of Hoovers and the CEOs of Jigsaw and LinkedIn. These panelists will explore the strengths and weaknesses of user-generated media in business information and how users help to build content quality. Other discussions will focus on pros and cons of different financial models and considerations regarding developing your own user-generated media.

About ITtoolbox

ITtoolbox is an online community, enabling peers to share professional knowledge about information technology. Since 1998, ITtoolbox has helped professionals make IT decisions and stay current in the rapidly changing technology market through peer collaboration. The ITtoolbox platform incorporates a professional network, blogs, discussion groups and a wiki, facilitating targeted community interaction in which IT advertisers can participate through a proprietary contextual matching system. This combination of community and advertising value has made ITtoolbox a leading destination for professionals and a leader in online advertising, performing for more than 500 clients, including Microsoft, IBM, Oracle, Dell and HP. For more information visit http://www.ittoolbox.com.

Note to Media:

Members of the press who are interested in attending the SIIA Information Industry Summit, please apply for press credentials using the online application found here, http://www.siia.net/iis/2007/press_apply.asp.

Alexandra Nicholson

Allison & Partners for ITtoolbox

202-223-9260, x224

E-mail: Alex@allisonpr.com

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Alexandra Nicholson
ITtoolbox
202-223-9260-224
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