Ten United to Help Revive Sure® and Pert Plus®

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Agency to renew interest in two heritage brands.

We’re excited to help grow these brands in the marketplace.

Ten United is pleased to announce that it has been retained by Innovative Brands to serve as its agency of record.

In its new partnership with Phoenix-based Innovative Brands, Ten United will create advertising, promotional, interactive, and grassroots/buzz marketing materials for Pert Plus® two-in-one shampoo and conditioner and Sure® antiperspirants.

Both of these decades-old familiar brands share loyal followings due to their product performance, straightforward nature and user friendliness.

“Each of these brands possess very rich histories,” said Bill Binstock, chief executive officer of Ten United. “We’re excited to help grow these brands in the marketplace.”

“Pert Plus® and Sure® are high quality, recognizable brands,” said Joe Jacober, chief executive officer of Innovative Brands. “We’re beginning a campaign to make these brands meaningful to consumers and to get them back in the homes of consumers.”

Elements of the new campaigns will be rolled out during the first quarter of 2007.

Innovative Brands is a consumer product company that acquires, repositions, and grows solid consumer brands that no longer fit the strategic direction of larger corporations and rebuilds them into long-term, sustainable assets. It acquired Pert Plus® from Procter & Gamble in July of 2006 and Sure® from Procter & Gamble in September of 2006.

Ten United is one of the country’s largest independent advertising agencies , with shared headquarters in Columbus and Pittsburgh and an office in Orlando. In 2006, Ten United earned more than $200 million in billings from clients including Airborne, American Eagle Outfitters, Anheuser-Busch, Carpet One, DAD’S Pet Care, Dell, First Data, Hoover, Huntington Bank, Perkins, Roomful Express, Sears Optical, Time Warner, and ZonePerfect.

Contact: Alexandra Kelley



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