Ten United Lands Work with Two WhiteWave Foods Company Brands
Agency to promote International Delight® and LAND O LAKES™ products.
Columbus, OH and Pittsburgh, PA (PRWEB) January 25, 2007 -- Ten United is pleased to announce that it has been retained by WhiteWave Foods Company to serve as its advertising agency of record for its International Delight® flavored coffee creamers and LAND O LAKES™ Half & Half brands. The billings for the new account will be $25 million.
Ten United will create advertising, promotional, interactive, and in-store materials to propel the positioning of both brands in the marketplace. International Delight® is the top-ranked flavored creamer in convenience store coffee bars and the number two brand of refrigerated flavored creamer in grocery stores. LAND O LAKES™ Half & Half is the number one nationally branded half & half cream product, and also offers the first and bestselling fat-free half & half.
“International Delight and LAND O LAKES are tremendous brands,” said Rick Milenthal, Chairman of Ten United. “We believe that WhiteWave’s investment in marketing them will be very successful.”
“I’m excited to work with Ten United,” said Trevor Bynum, Director of Indulgent Brands for WhiteWave. “They have an outstanding team of very talented people. I believe they will help us take our brands to the next level.”
WhiteWave Foods was established when Dean Foods (NYSE: DF) consolidated much of its branded business into one consumer packaged goods organization. Headquartered in Colorado, WhiteWave Foods manufactures innovative, authentic and nutritious branded food products and maintains a proud tradition of social and environmental responsibility. The company is maker of the nation’s leading certified organic brands, which include Silk Soymilk, the nation’s first refrigerated soymilk and Horizon Organic dairy products. WhiteWave Foods also produces International Delight® coffee creamer, LAND O LAKES™ fluid and cultured dairy products and Hershey’s Milks and Milkshakes.
Ten United is one of the country’s largest independent advertising agencies , with shared headquarters in Columbus and Pittsburgh and an office in Orlando. In 2006, Ten United earned more than $200 million in billings from clients including Airborne, American Eagle Outfitters, Anheuser-Busch, Carpet One, DAD’S Pet Care, Dell, First Data, Hoover, Huntington Bank, Perkins, Sears Optical, Time Warner, and ZonePerfect.
Contact: Alexandra Kelley
614.573.1490
www.tenunited.com
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