MediaTrust Brings ABA All-Star Weekend to iPods and Mobile Devices Worldwide

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MediaTrust to create and deliver free audio and video podcasts of the American Basketball Association (ABA) All-Star Weekend.

MediaTrust, Inc., an online marketing services company, today announced an agreement to create and deliver free audio and video podcasts of the American Basketball Association (ABA) All-Star Weekend, in partnership with Jazz Media, a company that specializes in big screens and big events. The ABA is the first professional sports league to podcast its All-Star game, and to make it available for free download to any mobile device.

The ABA All-Star Weekend takes place January 27-28 at the Halifax Metro Centre in Halifax, Nova Scotia. MediaTrust and Jazz Media will produce the ABA All-Star Weekend. MediaTrust's media artists will provide the podcasting resources, infrastructure and post production capabilities. In addition to podcasting the game, MediaTrust will create audio and video podcasts that provide viewers with a behind the scenes look at the sponsorship dinner, Slam Dunk contest, 3-Point Shootout, Hedley concert and meetings between ABA players and local students.

"The ABA gets it: Podcasts are the future. Companies are opening a whole new set of revenue streams by offering events and advertising opportunities through new media, such as podcasts," said Peter Bordes, CEO, MediaTrust. "In partnership with Jazz Media, we are able to disseminate popular sports games to mobile devices worldwide."

"If you can't make the game in-person, we'll bring it to your mobile device," said Susan Douglas, vice president, Operations, Jazz Media. "The ABA All-Star Weekend is just a starting point. We look forward to bringing additional sporting events to fans around the world, in the very near future."

Podcasts will be available within 24-hours of the live event. Mobile users can browse to http://www.MediaTrust.com/aba/2007all-stargame, http://www.ABAlive.com, http://www.ODEO.com and http://www.apple.com/itunes/podcasts.

About MediaTrust

MediaTrust (http://www.MediaTrust.com) is an online marketing services company comprised of AdValiant, an affiliate performance network, and AdVario, a proprietary ad-serving technology. MediaTrust offers a 'one-stop-shop' for technology and services across all online marketing channels including: affiliate and search marketing, contextual and display advertising, lead generation, e-mail marketing, proprietary ad-serving technology, mobile marketing, data management, Web publishing, list management, and RSS and podcast marketing. MediaTrust's experienced marketing services organization ensures that each media campaign is uniquely customized for each advertiser and publisher.

MediaTrust delivers real-time, relevant, and intelligent performance-based online marketing campaigns that create awareness, generate leads, drive sales, and retain customers.

About Jazz Media Group

Jazz Media's outdoor event video branding (OEVB) service employs sophisticated interactive screens to carry both live feeds and a schedule of events. This gives viewers a compelling reason to watch.

Jazz Media's events include jazz festivals, pride events, national exhibitions and state fairs. Marketing sponsorships and event production is also a big part of their overall mandate.

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CHRISTINE CEFALO
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