DRTV Industry Leaders Partner for a Grilling Venture: Round one for TriStar Studios, Astral Brands and Hulk Hogan

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Two power houses in the infomercial marketing business, TriStar Products, Inc. and Astral Brands, Inc., work together to internationally launch the Hulk Hogan Ultimate Grill.

TriStar Products has exceeded $300 million in sales for the Jack LaLanne Power Juicer

TriStar Products, Inc., recognized as a pioneer of innovative ideas in the infomercial business, and Astral Brands, Inc., a strategic marketer of luxury consumer lifestyle products, announced an agreement to launch the Hulk Hogan Ultimate Grill internationally. It was TriStar Products' expertise with kitchen electronics -- notably the Jack LaLanne Power Juicer -- that captured the attention of Robert Cohen, CEO of Astral Brands, and ultimately led to the partnership.

"TriStar Products has an outstanding reputation as one of the largest product development and marketing companies for food-related products and appliances," Cohen said. "Their knowledge in this area, coupled with Astral Brands' expertise in consumer products, results in a powerful combination of creativity and DRTV innovation."

Located in Fairfield N.J., TriStar Products is led by President and CEO Kishore (Keith) Mirchandani, who has 20 years of direct marketing experience. "TriStar Products has exceeded $300 million in sales for the Jack LaLanne Power Juicer," said Mirchandani. "We look forward to partnering with Astral Brands to make the Hulk Hogan Ultimate Grill an international success. This joint venture between TriStar Products and Astral Brands is a case where one plus one equals four. Two powerful companies are able to more than double their marketing effectiveness."    

Key to the success of the Grill launch is a 30-minute infomercial featuring Hulk Hogan himself. The infomercial was filmed at TriStar Media City, a division of TriStar Products, and produced by industry veterans Rick McIntosh and Billy Mays of Million Dollar Inventions. TriStar Media City is a 65,000-square foot building, housing a high-definition studio for inventors who want to promote their product via direct TV infomercials, home shopping networks, cable and traditional network TV commercials. TriStar Products is the only direct response company with its own state-of-the-art, fully-staffed commercial film and video production and post-production center.

About TriStar Products, Inc.:

TriStar Products is an award-winning market leader, whose entrepreneur spirit and marketing successes have earned the company the highest respect by business analysts, media agencies, and venture partners throughout the world. Their products range from home appliances, fitness equipment and sports gear, to health and beauty programs. For more information about TriStar Studios, contact Keith Mirchandani at 973.575.5400 Ext. 114, or visit http://www.tristarproductsinc.com.

About Astral Brands, Inc.:

Headquartered in Atlanta, Ga., Astral Brands, Inc. is an innovator in the creation and management of consumer lifestyle brands with a business focused on three core sectors: Astral Health & Beauty, Astral Foods (featuring gourmet food items and large-scale perishable shipping) and Astral Direct (home décor/special interests catalogs). For more information about Astral Brands, contact Robert Cohen at 678.303.3088, or visit http://www.astralbrands.com.

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Keith Mirchandani
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