Miniclip Launches New Arthur and the Invisibles Game

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Trend of advergaming and advertising movie launches on gaming sites continues, as Momentum Pictures and the world's largest online games site launch Invisible game. today announced it is launching an imaginative 'Arthur and the Invisibles' game in advance of the highly anticipated launch of the movie in the UK on February 2.

The new rip-roaring game developed and placed by digital agency Grapevine, called "Loot Shoot" allows Arthur fans - in the land of the Invisibles - to help him collect the treasure so he can save the invisible world.

"We know kids are eagerly awaiting the wild adventures of ten-year-old Arthur and we wanted to give them an entertaining and interactive game to play in the run up to the release at the beginning of February," said Jamie Schwartz, Marketing Director at Momentum Pictures, the film's UK distributor.

"Movie studios are increasingly looking for new and unique ways to advertise beyond banner ads, and airing movie trailers. They want to allow fans to interact with the movie and the movie's characters before the film opens," said Rob Small, CEO, Miniclip. "Introducing a fun and interactive game is the best way to achieve that goal."

Miniclip has also recently launched original games for other popular movie launches including Pirates of the Caribbean: Dead Man's Chest, Superman Returns and Chicken Little.

Miniclip is the world's largest online gaming site with 34 million unique game players per month. This figure is according to Google Analytics Dec 2006.

About http://www.miniclip is the world's largest online games website with 34 million unique users per month - source Google Analytics Dec 2006. games are the most played online games and are syndicated across more websites than any others. games are extremely popular because they are fun, free, easy to use and include the full range from casual games to hard-core massive multiplayer games. is one of the Internet's top broadband websites with 98% of its users on high bandwidth connections. was launched in 2001, has experienced explosive growth and is one of the few top websites privately held. Miniclip also won the prestigious 2006 Webby Peoples Voice Award, the "Oscars of the Internet" for the Internet's best game site for the second consecutive year.


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