Scala Displays New InfoChannel Platform at Screen Expo Europe

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Scala will be teaming with Scala Certified Partner DigiSigns.co.uk (http://www.digisigns.co.uk) to present the world's most widely deployed Digital Signage software platform in the world at Screen Expo Europe in London. With over 30,000 players deployed in over 42 countries across the globe, Scala's InfoChannel is recognized as the leading Digital Signage software platform in the industry.

Scala Inc., (http://www.scala.com) the industry leader in end-to-end digital signage software will present its newly released InfoChannel® software platform at Screen Expo Europe, Earls Court, London -- Stand B23. Scala will be teaming with Scala Certified Partner DigiSigns.co.uk (http://www.digisigns.co.uk) to present the world's most widely deployed Digital Signage software platform in the world. With over 30,000 players deployed in over 42 countries across the globe, Scala's InfoChannel is recognized as the leading Digital Signage software platform in the industry.

Screen Expo Europe is the place to visit for the very latest hardware, software, content and services for out-of-home and in-store digital media networks, signage and kiosks.

Scala introduces the brand-new InfoChannel Content Manager which, together with other significant Authoring, Network Management and Playback enhancements ensures that this next generation of digital signage software offers unequaled new functionality that benefit both Digital Signage and Corporate Communications customers alike: streamlined interface/workflow; rapid template based content authoring; sophisticated content management including new channel planning/scheduling modules; new 3D-based rendering engine for improved visual quality and performance and multiple independent output channels per remote Player PC dramatically reduces hardware costs at remote playback locations.

Of course, the traditional InfoChannel strengths that propelled Scala to its leading position in the industry are still there and better then ever: authoring option provides the fastest system for creation of Dynamic Content in the industry; support for both Interactive (kiosks, touch-screens, etc) and Passive displays; support for both Terrestrial & Satellite (e.g. multicast) IP-based networks; flexible integration with external databases (e.g. POS) or other external systems (e.g. legacy systems) using VBScript, JavaScript or Python; and InfoChannel's real-time rendering at the "point of playback" ensures smaller files sizes, coupled with intelligent file transfers, dramatically reduces network bandwidth requirements. Finally, Scala boasts over 30,000 InfoChannel Players driving hundreds of thousands of screens worldwide -- talk about scalability!

"Don't miss how Scala's InfoChannel extends the benefits and ROI of digital signage and corporate communications networks around the world," says Oscar Elizaga, Scala VP EMEA. "Visit Scala and DigiSigns at Screen Expo Europe in London, January 31 - February 1, 2007."

Recent InfoChannel projects by DigiSigns.co.uk included MultiChannel TV Broadcasting, Retail and Corporate Communications.

About Scala, Inc.

Scala, Inc. (http://www.scala.com) is the world's leading provider of software for digital signage software used in retail, education, entertainment, government and other industries. The company's cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Tesco, the Paris Palais de Congrès, Best Buy, T-Mobile, La Grande Récré, ShopRite, Hertz, Virgin MegaStore, EuroDisney, Bloomberg, Burger King, Kiwi, Futuramedia, Azizia-Panda Supermarket, Carrefour, McKee Foods, Muvico, Santiago Airport, RaboBank and Warner Brothers Movie World. Since InfoChannel is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with offices in California, the UK, France, Norway, The Netherlands, China and Japan.

About DigiSigns.co.uk

DigiSigns.co.uk provide state-of-the-art systems to deliver eye-catching and informative dynamic digital signage for a vast range of businesses and organizations.

Dynamic digital signage transforms a static advertisement into a striking, entertaining presentation. As well as having more immediate impact than traditional static signs, dynamic signage can present more information, raising awareness of your products and services with a flair that surpasses conventional signage and is essential in today's visually-oriented culture.

DigiSigns.co.uk offers a range of dynamic signage solutions for all fields of business and commerce. Whatever line of work you're in, we can provide signage that works for you.

Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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Monique Severins
Scala, Inc.
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