Houston, TX (PRWEB) January 28, 2007
Joe's Crab Shack today announced an expanded menu of grilled seafood and non-seafood offerings, including more salads and sandwiches along with its plan to eliminate trans fat. The expanded dining options follow the acquisition of Joe's in November 2006 from Landry's Restaurants, Inc. The new ownership group is dedicated to building on Joe's Crab Shack's reputation for great food, upbeat service and a unique beach atmosphere, by addressing the changing desires of consumers.
Among the exciting additions to the menu are a Pesto Chicken Baguette, Buffalo Chicken Wrap, Pacific Coast Fish Wrap, Blackened Mahi Sandwich, Buffalo Chicken Salad and Island Chicken Salad among a wider selection of salads, burgers, steaks, grilled seafood and other dishes. Joe's also has improved the affordability and attractiveness of its renowned crab offerings, including steamed King, Snow, and Dungeness crabs. Joe's will also be introducing several island-themed alcoholic beverages, as well as non-alcoholic smoothies.
"New ownership brings new ideas, energy, and the resources necessary to position Joe's Crab Shack for tremendous success in the years to come," said Michael Flanagan, Senior Vice President - Concept of Joe's Crab Shack. "We are excited and energized by the range of changes and enhancements that we believe will make Joe's Crab Shack the place families, couples and large groups come for great food in a relaxed environment on any occasion."
Joe's Crab Shack was established in Houston in 1994. Today the brand includes a national chain of 120 restaurants in 28 states featuring a festive, but laid-back atmosphere. Many of the locations are on waterfront property with large patio seating areas. Built to resemble an old beachfront restaurant, Joe's will continue to explore new grilled and steamed dishes and a wider beverage selection traditionally enjoyed by people during relaxing waterside outings.
"Our vision is to provide a truly great dining experience as we continue to build this unique restaurant concept," said Flanagan. "We are working diligently to understand the needs of current and prospective customers and are testing new menu items and atmospheric enhancements that we believe will further invigorate and differentiate the Joe's Crab Shack experience."
Joe's Crab Shack serves a varied menu that includes seafood, salads, burgers and sandwiches, steaks, chicken, pastas and a wide assortment of beverages in a carefree, beach and waterside atmosphere. Joe's Crab Shack Holdings, Inc. was purchased in late 2006. For more information about Joe's or to find a restaurant near you visit http://www.joescrabshack.com.