Infopia and HammerTap to Unfold Revenue Evolution

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Two eBay Solution Providers to conduct an online selling performance study with customers

We are excited to leverage our partnership and work with several of our merchants to utilize the combination of HammerTap and Infopia to drive success.

Salt-Lake-City-based Infopia, the industry leader in multi-channel online selling solutions, and HammerTap, LLC, the original online marketplace research provider, are teaming up to conduct an in-depth performance study among e-tailers.

The study, called Revenue Evolution, starts this week, taking three top eBay sellers on a journey to discover how market research and online selling solutions can help them become more profitable and more effective with their businesses.

"Both of our companies are committed to providing our customers with not only the best tools, but also with the information and best practices to succeed on eBay and in all online selling," says Ralf VonSosen, vice president of marketing at Infopia. "We are excited to leverage our partnership and work with several of our merchants to utilize the combination of HammerTap and Infopia to drive success."

The purpose of the study is to help eBay sellers get more out of their sales by increasing their market share and their profitability without increasing their workload.

"HammerTap and Infopia each focus on providing premier solutions for eBay sellers," says Jen Cano, spokesperson for HammerTap. "We're looking forward to watching how, as we work together, the effects of combining these solutions are magnified. Through this study, we will define the next evolutionary steps that will help eBay sellers realize optimal revenues."

Infopia and HammerTap recently partnered, giving Infopia's latest version of Marketplace Manager, a complete online selling solution, the addition of HammerTap's PowerWeb research tool. PowerWeb is a comprehensive online marketplace research solution that seamlessly integrates Infopia's Marketplace Manager with HammerTap research, enabling sellers to maximize their eCommerce sales as well as their time.

For more information about the Revenue Evolution, visit http://www.hammertap.com/studies/revevolution/?cid=pr001
and http://www.infopia.com/solutions/casestudies.shtml.

About Infopia Inc.

Infopia provides the industry's most complete eCommerce platform, enabling businesses to fully execute the online inventory-to-cash cycle. Unlike limited point solutions, Infopia integrates a full range of critical success factors, helping companies to optimize product merchandising, manage the shopping experience, and maximize their presence through premier online marketplaces and search engines such as eBay, Amazon, Overstock.com, Shopping.com, Shopzilla, Yahoo! and Google. Together with online selling best-practices, Infopia provides unique and proven value to a wide range of clients, from start-ups to top eBay PowerSellers to multi-billion dollar corporations. Infopia is headquartered in Salt Lake City, Utah. For more information, visit http://www.infopia.com.

About HammerTap, LLC

HammerTap was the first online research solution available on eBay, reaching out to sellers with answers about how to get the most out of their listings. HammerTap continues to offer customers the most in-depth market research tools, dedicated support and confident education, helping sellers power-up their listings to increase sales and maximize profits.

For more information, visit http://www.hammertap.com.

Media Contacts:

Steve Nye

HammerTap, Public Relations

405.822.2376

Renee Maler

Infopia, Public Relations

925.968.9495

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