CES Trends: Why Cultural Relevance is Dictating the CES Experience -- BREW/SDC Reports on Prevailing Trends from 2007 International CES

Share Article

Lifestyle & Behavioral Based Strategic Design Company, BREW|SDC, Publishes Trend Analysis of International CES 2007

BREW|SDC announces its 2007 Trend Analysis of the 40th Annual International CES event in Las Vegas. Available for download free at BREW|SDC.

Highlights from the report include

  •     "Why Apple Stole the Show" - despite exhibiting at Macworld, 500+ miles to the Northwest;
  •     Consumer Electronics "Convergence through Design," touching on how and why product, brand and retail components are playing larger roles in CE companies' design strategies;
  •     "Connectivity to Everyday Lifestyle Mechanisms," defining what "everyday" and "mechanisms" mean with regard to consumer electronics, and what's so pivotal about connecting such concepts to shopping behaviors; and finally,
  •     A glimpse of the "Evolution of Consumer Electronics Exhibitions" … what's going on, and what to expect in the next five years.

Answering, "Who took the electronics out of ICES?" the report paints a fresh picture of the present state and future prospects of the "World's Largest Consumer Technology Tradeshow." To capitalize upon substantial insights, observations and predictions, download the report for free at http://www.brewsdc.com.

For additional information on the BREW/SDC Innovative Design Approach, visit http://www.brewsdc.com.

About BREW|SDC - BREW|SDC is a strategic design firm headquartered in New York City. A collective of creative, architectural and analytical disciplines, BREW|SDC uses proprietary methodologies to convert qualitative lifestyle insights into strategic design solutions. Offering a uniquely cinematic approach to uncovering and building cultural brand encounters, BREW|SDC leverages mechanisms of everyday life to capture minds, stimulate desired behaviors and influence purchase intent.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Email >
Visit website