Expanded Books Uses Transit TV's Innovative Medium to Provide Bus and Rail Passengers with Exclusive Book Previews and Author Interviews

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Innovative video production company, Expanded Books, partners with Transit TV to bring entertaining book videos and author interviews to bus and rail passengers on public transit systems in six cities in the United States.

Expanded Books has formalized its affiliation with Transit TV and now provides its book preview videos and author interviews for broadcast on public transit systems equipped with LCD screens in six major U.S. cities. Over 11 million weekly passengers who ride buses and trains in Atlanta, Chicago, Los Angeles, Milwaukee, Orlando and San Diego, can now view Expanded Books content as part of Transit TV's regular programming lineup.

Founded in 2004, Expanded Books began as a company that collaborated with major publishing houses to produce author interviews to air as streaming video on major web portals such as Yahoo!, MSN, and Apple's iTunes Store. In the two years since its founding, Expanded Books produced and broadcasted interviews with such bestselling authors and illustrators such as Steve Berry, Sandra Brown, Maurice Sendak and Orson Scott Card, as well as with such public figures and celebrities-turned-authors as former Secretary of Defense William S. Cohen, Queer Eye's Carson Kressley, Eric Idle, and football great Jerry Rice.

Previously, these interviews were internet-exclusive, but the recent partnership with Transit TV has launched the start of Expanded Books' leap from the web into other innovative distribution channels that have proven successful. Transit TV is one such company that has re-imagined the ways in which people can access media. Currently, the company brings its programming into public transportation vehicles through 9,000 screens installed on close to 4,000 buses and subway trains.

"We're very enthusiastic about our collaboration with Transit TV," says Skye Van Raalte-Herzog, one of the founders of Expanded Books. "From the beginning, one of the goals of the company was to utilize technology to effectively promote books, since print media has generally been overlooked as a form of entertainment that could benefit from recent advances in technology. Transit TV shares our vision of bringing compelling video content to areas of public life that were previously inaccessible. We want to make great entertainment and information easily accessible to everyone of all ages, everywhere."

Transit TV's CEO Gerry Noble is equally excited at adding Expanded Books to Transit TV's array of programming, "our goal is to provide our audience of young, vibrant viewers with entertaining and informative programming - Expanded Books achieves this perfectly."    

About Expanded Books

Founded in 2004 by veteran television producer Todd Stevens (co-executive producer of Friends), major book producer Skye Van Raalte-Herzog, and actor James Michael Tyler, Expanded Books creates book-based web videos that feature bestselling authors and upcoming titles. The company's videos reach millions of potential book buyers, attract new readers, and boost book sales through its media segments. Expanded Books' employs an edgy entertainment style that traditionally has never been applied to book promotion, and broadens both the awareness and the market for featured titles. With its unique approach, its videos reach a younger, tech-savvy audience. For more information, visit http://www.expandedbooks.com .

About Transit TV

Transit TV's network of 9000 television screens can be seen on nearly 4000 transit vehicles across Los Angeles, Chicago, Atlanta, Orlando and Milwaukee, creating one of the largest digital out-of-home networks in North America and the largest specifically targeting transit riders. Transit TV enhances riders' journeys, while also providing Transit agencies with an additional revenue source and enabling advertisers to reach a previously untapped young audience.

Transit TV is a wholly owned subsidiary of Torstar Corporation, Toronto, Canada. Torstar Corporation is a broadly based media company listed on the Toronto Stock Exchange (TS.B).

Expanded Books invites members of the press in Los Angeles on a ride-along with us to experience its content from the vantage point of a typical public transportation passenger. We also invite journalists in other cities served by Transit TV to experience the innovative programming for themselves.

Media Contact - Transit TV: Robert Bridge - 407-562-5300

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Jennifer Chang
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