Give Up Your Bra for Lent

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Uplifted Lingerie calls for a bra amnesty in aid of charity. After all, only a third of you wear all of yours. This year, instead of giving up chocolate or alcohol for lent, donate your bra to charity and as an added incentive for your efforts, you will receive a 15% discount at underwear website, http://www.upliftedlingerie.co.uk

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Upliftedlingerie.co.uk, a website specialising in bras for curvaceous women size D-L, is calling for women throughout the UK to send them their unwanted bras during Lent, 21 February - 7 April, to be distributed to homeless women thanks to the help of national charity Crisis.

So this year, instead of giving up chocolate or alcohol for lent, donate your bra to charity and as an added incentive for your efforts, you will receive a 15% discount at speciality underwear website http://www.upliftedlingerie.co.uk.

To get involved with the bra amnesty, simply package up your unwanted bras, any size and style, including nursing bras and maternity. Just make sure they are clean, then send them to arrive no later than 7th April, together with your name and email address to Uplifted Lingerie, Howard Road, Clan Works Unit D, Bromley BR1 3QJ, and you will be emailed a 15% discount voucher.

Jamie Chapman, Director of Upliftedlingerie.co.uk commented, "We recently carried out a survey which concluded that over 50% of women in the UK own between 10-15 bras, yet just a third of women wear all of them, and 15% wear only one or two! As there are plenty of unused bras out there, we decided to partner with national charity Crisis to put all these bras to good use.

He continued, "I understand that it takes some effort to clear out your drawers; that's why we have added an incentive with a discount off all underwear and nightwear on our website. So go ahead, join the bra amnesty."

Mick Bateman, of Crisis, said, "Looking and feeling good is vital in helping homeless women build their self-esteem. All the bras donated will be gratefully received by Crisis and will make so much difference to so many women's lives."

http://www.upliftedlingerie.co.uk is a website specialising in affordable underwear size D-L, featuring all the high street labels including Panache, Gossard, Freya, Charnos, Lepel and Shock Absorber. All deliveries and returns are free.

For images or more information about Upliftedlingerie.co.uk or the Bra Amnesty visit http://www.upliftedlingerie.co.uk or call 0870 443 1905.

For more information about Crisis visit http://www.crisis.org.uk or call 0800 038 48 38

Notes to Editors:

Upliftedlingerie.co.uk carried out research on over 300 people throughout the UK during January 2007 to research underwear trends.

The D to L of uplifted

D     D to L bust sizes are our specialty

E     Established in 2003

Despite being a relatively new business uplifted has become very successful in short period of time selling major brands worldwide with excellent customer service and after care.

F    FREE delivery and returns on all purchases

G    Gossard, Freya, Fantasie and Panache to name a few all available online. Stocking quality high street labels at affordable prices.

H    Heavenly designs for mothers to be. With a wide range of beautiful lingerie, maternity wear no longer needs to be boring and dull.

I     Indulge with uplifted lingerie. bridal range for that special day

J    Jamie Chapman founder and owner of upliftedlingerie.co.uk

Initially running uplifted lingerie along side a fulltime job in IT he left his job to concentrate fulltime on his new business.

K    Keep active with support from the sports range

L    Lingerie dedicated to giving your curves the support they deserve.

Crisis information

Crisis is the national charity for solitary homeless people working year-round across the UK to help people fulfill their potential and transform their lives. The charity estimates that there are around 380,000 hidden homeless people in Britain, living in hostels, temporary bed and breakfast accommodation, squats or sleeping on the floor of friends and family.

For more information about upliftedingerie.co.uk or images please contact: Janine Clark or Lex Preston, Uplifted Press Office on 0113 243 1117

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