PumpMedia Teams with Real Digital Media and Avocent to Offer Digital Signage Solution for Gas Station Retailers

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PumpMedia releases integrated digital signage solution aimed at helping petroleum marketing companies realize the digital signage benefits of increased sales, improved brand loyalty and incremental ad revenue.

Torrance, CA - January 31, 2007 - PumpMedia, an outdoor media company, today announced the availability of a fully integrated digital signage solution for gas station environments. In partnership with Real (PRWeb) January 31, 2007 -- Digital Media, a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, and Avocent® Corporation (NASDAQ: AVCT), a leading provider of IT infrastructure management solutions, the new offering enables digital signage networks to be seamlessly integrated at the fuel pump dispenser.

This first-of-its-kind solution combines Real Digital Media's NEOCAST® digital signage platform and Avocent's Emerge™ MPX1000 HD multipoint extender solution with PumpMedia's pump top video enclosure, enabling fuel retailers to implement digital signage at the pump through an established, pragmatic architecture capable of delivering high impact and meaningful video and audio content to refueling motorists.

"PumpMedia is excited to announce the immediate availability of our gas station digital signage solution", said Peter Tawil, president of PumpMedia. "In meeting and exceeding the exacting standards of a Global 50 integrated oil company, we have assembled a reliable and cost-effective technical infrastructure that is easily replicated. Due to the success of this solution, we are now offering this turnkey architecture to network operators, retailers and petroleum corporations as they address their own requirements for video-at-the-pump."

Today, Real Digital Media's NEOCAST® digital signage platform and Avocent's Emerge™ MPX1000 HD multipoint extender solution are fully interoperable as an integrated joint solution. Through PumpMedia, the joint solution has already been selected by a Global 50 petroleum company, and deployments at additional Fortune 500 companies are expected throughout 2007.

"This turnkey digital signage solution is an exciting application of our Avocent Emerge™ product line, as PumpMedia has demonstrated the ability to optimize the features of this technology in a real-life and complex outdoor environment," said Mitch Friend, Senior Vice President and General Manager of Avocent. "The petroleum industry is clearly seeking an effective and comprehensive solution such as this, and we are proud to partner with innovators like PumpMedia and Real Digital Media."

Ken Goldberg, CEO of Real Digital Media, adds, "Given the specialized nature of the gas station environment, we concluded it would be wise to work exclusively in concert with high quality partners to assure predictable success. Avocent and PumpMedia bring world class skills, products and experience to the table that complement the industry-leading capabilities of our NEOCAST® solution. The PumpMedia solution solves the technology challenges at gas stations, allowing network owners and operators to focus on the unique objectives and value propositions of digital signage within their organizations."

Petroleum companies considering the adoption of digital signage solutions face a number of unique technical and environmental challenges. The PumpMedia solution allows these companies to reach motorists at the pump, drive them into the c-store, and reach them again at the point-of-purchase with a single integrated, turnkey solution. To learn more about PumpMedia's digital signage solution for gas retailers, contact PumpMedia at info@pumpmedia.com.

About PumpMedia

PumpMedia, an outdoor media company, has created a successful advertising program located at fuel stations. Our innovative concept uses specifically designed media equipment installed at fuel dispensers to display high quality multimedia. The program delivers entertaining and informative content to motorists while they refuel.

PumpMedia delivers an effective marketing tool for fuel retailers, while offering a new and innovative advertising medium for the automotive industry. To learn more, please visit http://www.pumpmedia.com.

About Avocent Professional AV Products

Avocent leads the professional A/V market with connectivity and control products that provide connectivity, switching, extension, monitoring, and control for serial, video, and audio data. These products allow industry professionals to deliver leading-edge connectivity and control solutions to a range of markets including retail, medical, digital signage, hospitality, A/V, and broadcasting. Additional information is available at: http://www.avocent.com.

About Real Digital Media

Real Digital Media (RDM) provides next generation digital signage products that power many of the industry's fastest growing point-of-purchase marketing, advertising and corporate communication networks.

Our family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at http://www.realdigitalmedia.com.


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