San Diego, CA (PRWEB) January 31, 2007
MEA Digital, http://www.meadigital.com, an interactive marketing strategy and services firm, today announced the launch of FreedomWritersFoundation.org, a website dedicated to promoting acceptance and innovative teaching methods in classrooms across the country. The launch coincides with the release of the major motion picture Freedom Writers, starring Hillary Swank, which tells the true story of heroism, humanity, and triumph on the big screen.
"This redesign was unique in that our strategy had very little to do with traditional marketing goals such as re-branding or increasing sales," said David Herscott, President of MEA Digital. "Our main objective was to inspire. From design to imagery to copy this website had to be authentic. When the Broadway lights dim it will be the single destination where users can read about the heartwarming story of the Freedom Writers and how Erin Gruwell's teaching methods can impact a school and community for the better."
In the coming months, according to Herscott, you can expect to see more rich content, additional resources for teachers, and maybe most impressive, Freedom Writers Central - an interactive hangout for kids where social networking will play a central role.
Inspired by Room 203, where the ideals of the Freedom Writers were born, Freedom Writers Central will be exclusive to students and allow them to interact with one another. "It has the potential to be something truly special," added Herscott. "They'll be able to discuss anything from the pangs of long homework assignments to dreams of a better life."
About MEA Digital
MEA Digital is a top fifty interactive marketing strategy and services firm based in San Diego, CA. It is focused on providing clients with extraordinary results through the design and development of innovative web applications, online advertising, lead generation and retention programs. MEA Digital's services feature award-winning creative, web media, search marketing, email marketing/eCRM, and campaign analytics. We are proud to work with each and every one of our clients including Toshiba, Oakley, Mitsubishi, Odyssey Golf, Kyocera Wireless, Openwave, and Chopra Enterprises, among others. For information, visit http://www.meadigital.com.
About The Freedom Writers Foundation
Erin Gruwell and the Freedom Writers established the Freedom Writers Foundation in 1997. Since then, she has shared her teaching methods with educators in an effort to replicate the Freedom Writers' success in classrooms across the country. The Foundation has encouraged, inspired, and motivated thousands of teachers and students with the same methods Erin used with the Freedom Writers in Room 203. The Foundation trains teachers and provides scholarships for deserving students with a key metric as a clear indicator of success - the reduction of high school drop-out rates. This epidemic is recognized by government leaders, major foundations, and educational institutions. Using the Freedom Writers Method, the Foundation is actively addressing the situation with proven results in cities across the country. Erin's students graduated from high school and more students at schools throughout the country are graduating in higher numbers due to the innovative teaching methods taught at the Freedom Writers Institute. For more information about the Freedom Writers Foundation, visit http://www.freedomwritersfoundation.org.