Many dealers spend thousands of dollars per month on advertising, but without knowing how each ad performs, a significant percentage of that cost is wasted. Phone/Mate allows the dealership to track the
Clifton Park, NY (PRWEB) January 30, 2007
Auto/Mate Dealership Systems, ranked the highest for overall customer satisfaction in the last three NADA surveys, announced today the addition of Phone/Mate, a salesperson productivity tool within its CRM module, Customer/Mate. Available as an option, Phone/Mate is powered by Toll Free Edge, Inc., a leader in custom voice software applications. Phone/Mate is a tool for tracking inbound and outbound sales calls empowering the dealership sales management team by creating salesperson accountability, increasing salesperson productivity, and measuring advertising campaign results.
"One of the biggest problems dealers have is salesperson productivity," said Mike Esposito, President and CEO of Auto/Mate Dealership Systems and former dealership General Manager. "As all dealers know it's not what you expect it's what you inspect. Phone/Mate helps managers identify areas in which the salespeople are effective and areas that require improvement. By implementing this knowledge on a day to day basis, managers can help their salespeople become more successful, and ultimately create additional gross for the front of the store."
Throughout the day, managers can interactively see that the salespeople are making their calls since Phone/Mate will automatically update call status within the manager's view on Customer/Mate CRM. In addition, managers can run reports showing how many calls were completed, length of calls, and then specify parameters of certain calls to be selectively listened to, such as all calls longer than five minutes. Listening to recorded calls can tell a manager how salespeople are interacting with their prospects or customers. Recorded calls can then be played back in training scenarios for the staff to help them improve phone techniques.
"Instead of asking, What did this person do today? Phone/Mate allows managers to ask, How can we improve what this person did today?" said Esposito.
Toll Free Edge's patented voice compression technology allows for easy and instantaneous retrieval of recorded calls. Additionally, Customer/Mate CRM can be set up to track and record all inbound sales calls, helping managers evaluate ROI on advertising dollars. "Many dealers spend thousands of dollars per month on advertising, but without knowing how each ad performs, a significant percentage of that cost is wasted. Phone/Mate allows the dealership to track the "phone up" directly to the ad that lead to the call," said Esposito.
Assigning a unique toll free number to every advertisement, whether on the television, print, yellow pages or Internet, allows the results from each ad to be tracked and recorded. The system even analyzes the reports for the dealer, making it easy to identify where marketing dollars are best spent. In addition, the combination of Customer/Mate and Phone/Mate will give the sales management team the ability to automatically track both floor traffic and phone traffic.
Phone/Mate is available immediately for all Auto/Mate customers using the Customer/Mate CRM module.
Auto/Mate Dealership Systems was established 25 years ago with a simple goal: to provide an efficient and reasonably priced computer system to increase dealers' profitability. Designed by car people for car people, AMPS® (Automotive Management Productivity Suite) by Auto/Mate offers dealers the value they have been seeking in a dealership management system. Auto/Mate's success has led to a continuous growth rate of more than 30% per year, with its system currently in use by more than 400 dealers. In three combined surveys conducted by NADA, Auto/Mate has ranked the highest in customer satisfaction over any other dealer system provider.
AMPS by Auto/Mate Dealership Systems is powerful, scalable and has a unique, graphical user interface that makes it familiar and easy to use. AMPS is an open system and will run on most computer hardware that a dealer has in place. For more information, please visit http://www.automate.com or contact Auto/Mate at 800-371-3970.
For more information contact:
Carter West Public Relations
President & CEO
Auto/Mate Dealership Systems
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