Unison Agency Launches 'Open Society' Campaign for Bahrain

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Unison, a Washington, DC-based brand and advertising communication agency, proudly announces the recent launch of the "Bahrain -- Open Society" campaign for the Kingdom of Bahrain.

Unison, a Washington, DC-based brand and advertising communication agency, proudly announces the recent launch of the "Bahrain -- Open Society" campaign for the Kingdom of Bahrain. The launch kicks-off with the redesign of Bahrain's Washington DC Embassy's Web site, bahrainembassy.org. The site is the first deliverable in an on-going campaign that will position Bahrain as a cosmopolitan and modern nation to American businesses and tourists interested in the Middle East. "Open Society" campaign focuses attention on Bahrain's welcoming people and culture and will eventually include branded events, advertising, multimedia and other collaterals to instill the campaign's themes in the American audience.

"We are extremely pleased to extend our multi-year relationship with the Embassy of Bahrain. We consider the Kingdom to be one of our top client relationships and we are thrilled that they continue to place in us their trust in terms of campaign strategy and creative deliverables," said Unison's Creative Director, R. Julius Talvik. "Together, I believe we are reshaping the concept of nation-branding, especially in the Middle East. We're proud of the result of this phase and are excited to see what develops in the coming months and years."

"The Embassy of Bahrain has a great deal at stake in terms of the just-emerging U.S.-Bahrain Free Trade Agreement and our evolving relationship with the United States. We felt that Unison was best equipped to craft and deliver our message to the American public," commented Bahrain Ambassador, Dr. Naser Al Belooshi. "Their strategic insight, cultural sensitivities, and exceptional deliverables were perfectly suited to this campaign. The new Web site places Bahrain at the forefront of Middle Eastern countries in terms of direct communication with the people of the United States. We're very pleased."

Unison founded the new Embassy site upon its Web-based, proprietary content management system (CMS), "Fuseon." The intuitive and easy-to-use CMS allows Embassy personnel to quickly and easily update information on the site from any Internet-enabled computer. Content highlights include a Flash-based photo gallery of historic and current photos, an interactive timeline that provides visitors a quick overview of Bahraini history, upgraded diplomatic and consular information, and student registration for Bahraini nationals studying in the United States. The new site also includes a greatly improved Embassy email newsletter that will keep subscribers abreast of all the latest important news from the Kingdom.

Last but not least, Unison implemented a centralized contact management system and email marketing tool to ease intra-Embassy collaboration among staff that allows diplomatic employees to sort and organize the Embassy's many contacts into relevant groups to better target electronic communications.

About Bahrain

Located in the Persian Gulf, the Kingdom of Bahrain is considered one of the most thriving nations in the Middle East. Although relatively small in territory and population, Bahrain demonstrates that size is no limit to growth and progress. Bahrain has positioned itself in the realm of global business, increasing its trade with a multitude of international partners. Bahrain's continual development and increasing prosperity has made the country a beacon of light in the Middle East. For additional information, visit bahrainembassy.org.

About Unison

Unison delivers design, branding, interactive and strategic communication services to help companies develop unique and effective brands. Unlike many creative-only or strategy-only agencies, Unison's multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge.

Unison's industry expertise includes: Financial Services, Public Sector, Retail, Manufacturing, Real Estate, Publishing, Pharmaceutical, High Fashion, Entertainment and Media, and Consumer and Beauty Products.

For further information, please send us an email or call 202.337.7887.

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Robert Fardi
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