Dealerskins Introduces Autobahn Inventory: Next Generation Online Inventory Display Tool Designed from the Car Buyer's Perspective

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Dealerskins, a division of Dominion Dealer Solutions and a leading provider of websites and advanced multimedia technology to the automotive industry, announced today the launch of Autobahn, a next generation online inventory display tool designed from the car buyer's perspective. The new tool offers users the most intuitive way to find vehicles. Autobahn makes it faster and easier for dealership website visitors to view more inventory, with fewer clicks and more search options. Visitors can rapidly filter through hundreds of inventory vehicles, find the exact car they seek, and submit a lead to the dealer. Visit Booth # 1645C at the 2007 NADA Show in Las Vegas, NV, February 3-6

Our goal is to provide the richest and most effective interface available for the display and sale of vehicles online. We have also made it as flexible as possible, so both dealers and their customers can tailor the experience to make it the best possible fit for specific search needs,

Dealerskins, a division of Dominion Dealer Solutions and a leading provider of websites and advanced multimedia technology to the automotive industry, announced today the launch of Autobahn, a next generation online inventory display tool designed from the car buyer's perspective. The new tool offers users the most intuitive way to find vehicles. Autobahn makes it faster and easier for dealership website visitors to view more inventory, with fewer clicks and more search options. Visitors can rapidly filter through hundreds of inventory vehicles, find the exact car they seek, and submit a lead to the dealer.

The "Specials" link is generally the second most frequently clicked link on dealer web sites, after inventory. Autobahn inventory seamlessly integrates with Dealerskins' Promotion Center, with direct links to dealer specials included within inventory. Inventory can also be searched by specials. Autobahn enables buyers to spend less time searching and more time viewing dealers' vehicles. Its rich content also ensures that visual excitement is kept high throughout the submission process to increase lead generation.

"Autobahn takes its name from German major high-speed roads, with no general speed limits. The play on the name is that our tool is a high-speed road for a dealers' customers to find their desired vehicles," commented Tim Madel, Dealerskins' General Manager. "Our goal is to provide the richest and most effective interface available for the display and sale of vehicles online. We have also made it as flexible as possible, so both dealers and their customers can tailor the experience to make it the best possible fit for specific search needs, " Madel added.

Key Autobahn Inventory features include:

-- Expanded, more user-oriented vehicle searches

-- More vehicles displayed per page, with less scrolling and more images per vehicle (up to 50 images per vehicle, depending on image provider)

-- Automatic slide-show generation to visually engage customers and keep them on the page

-- Inventory linked to a configurator that provides access to all vehicle information for the makes that dealership sells - with just one click customers can schedule test drives

-- Integration with Promotion Center:

  •      Inventory can be searched by specials
  •      Each special links to its details in inventory
  •      Specials stand out in the inventory

-- Multiple ways to Browse and Search

  •      Model
  •      Make
  •      Price
  •      Options

-- Superior and more frequent image integration

  •      Listings load faster
  •      Specials integrate more efficiently

-- Inventory data kept live and updated more frequently

-- More consistent inventory data including

  •      Trim levels
  •      Makes
  •      Models
  •      Engines
  •      Transmission

Dealerships that have incorporated Autobahn Inventory with their Dealerskins' websites, and search engine marketing and optimization tools, have seen visit to lead ratios as high as 8%, compared to the industry average of 2-3%.

Dealerskins will showcase its latest technology at booth 1645C at the 90th annual NADA Show and exposition, Feb. 3-6, in Las Vegas, Nevada. For more information visit http://www.dealerskins.com.

About Dealerskins:

Dealerskins provides automotive dealers beautiful, powerful, distinctive web solutions. The company's expertise comes from real-world dealership experience and a passion for listening and responding to dealers' needs. In fact, the company founder designed, built, and used the first Dealerskins website when he was an employee of a top-50 dealership group. Dealerskins recognizes that automotive dealers require high-caliber, dynamic websites to meet car buyers' needs. Dealerskins was founded in July of 2000 to serve those needs. Dealerskins` websites have won numerous awards for excellence. For more information visit http://www.dealerskins.com

About Dominion Dealer Solutions:

Headquartered in Monroe, Ohio and established September 2006, Dominion Dealer Solutions combines the power of Dealer Specialties, Dealer Data Services, SelectQu/DataCube, Dealerskins and XIGroup. These automotive industry leaders form a foundation for providing a nationally recognized total web solution to dealers throughout the country. Dominion Dealer Solutions serves over 12,000 customers, collects and distributes data to over 2,000 data partners, maintains a rolling inventory of over 725,000 vehicles and manages 1,800 custom-built lead generating websites.

Dominion Dealer Solutions is a subsidiary of Dominion Enterprises. Dominion Enterprises is headquartered in Norfolk, VA and is a leading media and information services company serving employment, real estate, recreation, and industrial markets in the United States. The company has 503 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of nearly 6 million; over 40 market-leading websites such as ForRent.com, Homes.com, and Traderonline.com reaching over 8 million monthly visitors; data capture and distribution businesses such as Dealer Specialties; and web services businesses across all the company's industry categories. The company has 6,600 employees nationwide. For more information on Dominion Enterprises, visit http://www.dominionenterprises.com.

Press Contacts:

Sara Callahan                

Carter-West Public Relations        

Phone: 949-493-0244                

Mobile: 949-742-0477    

Amanda Tossberg, Marketing Director

Dealerskins

Phone: 615-627-9783

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