Lids.com Blowing the Lid Off Super Bowl™ Sales

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Indianapolis-based retailer ranking #1 on "Indianapolis Colts Hats" and "Chicago Bears Hats" in Google results.

As a result of our joint efforts, Lids.com finds itself exactly where they want to be from an online visibility perspective and right when the demand for the hats of these two teams is at its highest.

Lids.com, the leading online destination for sports team hats of Indianapolis-based Hat World, Inc., today announced that in the days leading up to Super Bowl XLI™ between the Chicago Bears and the Indianapolis Colts, the retailer's website is at the time of this release ranking #1 in Google's natural search results on the keywords "Chicago Bears Hats" and "Indianapolis Colts Hats".

Operating primarily under the Hat World and Lids retail brands, the Company operates more than 700 brick and mortar stores across North America. Since 2003, Hat World has worked with leading search engine marketing firm iProspect to optimize the content and architecture of the lids.com website to be "search engine friendly." This has enabled thousands of pages of the Lids.com site that offer hats and other sports team gear to rank highly in the natural search results of engines like Google and Yahoo!.

"This is an especially exciting time at our company," said Tim Kabrich, Hat World vice president of e-commerce and information technology. "Online sales for Indianapolis Colts and Chicago Bears hats are skyrocketing. This is due in no small part to how effective we've been at obtaining top rankings for our products in the search engines."

Though all of the major search engines offer marketers the ability to bid on keywords and pay for a spot in the "sponsored listings" section of the search results, recent studies show that over 70 percent of clicks from search results take place on the "natural" results - which are based solely on the relevancy of the content of the page to the keyword on which the online user has searched. Typically the higher a company's website ranks in the natural search results, the more visitors they get to their website, and the more orders are placed.

"Lids.com has been a partner of iProspect's for over three years and they have done an excellent job implementing the best practices of search engine optimization that we recommend, "said iProspect president, Robert Murray. "As a result of our joint efforts, Lids.com finds itself exactly where they want to be from an online visibility perspective and right when the demand for the hats of these two teams is at its highest."

Kabrich added, "It's very rewarding to see our investment in search engine marketing pay off like this in such a dramatic way - as it also does around other major sporting events and championship games throughout the year. But this one is extra special since we're based in Indianapolis and so many of our home office employees are fans of the Colts. This year's Super Bowl™ has the potential to provide us with even more to cheer about than just increased sales."

About Hat World:

Founded in 1995 and comprised of more than 700 mall-based, airport, street level and factory outlet stores nationwide, and in Puerto Rico and Canada primarily under the Lids and Hat World retail brands, Indianapolis-based Hat World Inc. is recognized as a leading specialty retail leader of officially licensed and branded athletic fashion headwear. Hat World also operates smaller retail brands Lids Kids, Hat Shack, Hat Zone, Head Quarters and Cap Connection. Most stores offer a vast assortment of college, MLB, NBA, NFL and NHL teams, as well as other specialty fashion categories all in the latest styles and colors. Some stores also offer a strong complementary line of licensed apparel, and custom embroidery capability. LIDS serves the core fan and fashion-conscious and trend-savvy mid-teen to mid-20s customer. Hat World also sells its products and promotes its stores through the Internet sites lids.com™, hatworld.com™, lidskids.com™, hatshack.com™ and lidscyo.com™. In addition, licensed Lids stores operate from premier street locations and kiosks within major department stores in Hong Kong and China. Hat World is a subsidiary of Genesco Inc.

About iProspect:

iProspect, with offices in Watertown, Massachusetts and San Francisco, California, is the Original Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, and paid search management.

iProspect Media Contact:

Colleen Reed

1-800-522-1152 x1203

Hat World Media Contact:

Jon Glesing

(317) 472-8112

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Jon Glesing
Hat World
(317) 472-8112
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