In 2006, B2B executives gained a greater appreciation for increasing profitability by adopting a more quantitative, technology-enabled approach to pricing
Austin, TX (PRWEB) January 31, 2007
Zilliant, the leading provider of price optimization and management software for business-to-business (B2B) companies, announced today it experienced significant growth in sales and revenue in 2006. Zilliant secured a large number of new customers across discrete, process, and high-tech manufacturing, as well as distribution and service industries. The company also expanded its product deployment footprint in nearly every existing customer account. Zilliant's success across B2B reflects the remarkable margin and profit increases its science-based price optimization and management applications deliver.
In addition to strong sales and revenue growth, 2006 Zilliant milestones include:
•Widespread customer adoption - Zilliant applications are being used by some of the world's leading companies to improve the profitability of more than $30 billion in annual revenue.
•SAP NetWeaver certification - Zilliant Precision Pricing Suite (ZPPS) was Powered by NetWeaver certified to enhance compatibility and ease of integration with SAP-centric environments.
•International expansion - Zilliant attained its first European-based customer and established a London office to provide local support to its global clients.
•Two major product releases - Zilliant further enhanced ZPPS deal management, price optimization and analytics capabilities, and added best-of-breed price policy and list management impact analysis.
•Analyst support - Leading analysts validated the benefits of Zilliant's core competencies - price segmentation and price optimization. John Hagerty, research fellow at AMR Research, recently released a report stating "data-driven segmentation is an important first step in any price and profit improvement program." Additionally, Robert DeSisto, research VP of Gartner's CRM practice, recently predicted that "price optimization technology will have the greatest impact on improving the top line revenue and profitability of any business application."
"In 2006, B2B executives gained a greater appreciation for increasing profitability by adopting a more quantitative, technology-enabled approach to pricing," said Greg Peters, Zilliant CEO. "We expect growing awareness of price optimization software to significantly drive up investments in our market. Given the unparalleled financial benefits we're delivering to our customers and our industry momentum, Zilliant is well-positioned to exploit ongoing market growth and we anticipate 2007 to be another exceptional year."
Zilliant is the leading provider of data-driven price optimization and management software that enables our customers to fully exploit their enterprise data to improve price setting and execution. Zilliant Precision Pricing Suite combines proprietary price segmentation and optimization science with easy-to-use business applications to help customers determine and negotiate the best pricing for every sales transaction. Greater price differentiation and smarter pricing strategies have helped Zilliant's customers increase profits by tens of millions of dollars. Headquartered in Austin, Texas, Zilliant is a privately held company. Investors include Panorama Capital, Austin Ventures, Cardinal Ventures, and Trellis Partners. For more information contact Zilliant at 877.893.1085 or visit http://www.zilliant.com.