Thumbplay and EMI Music Announce Mobile Content Agreement for U.S.

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Thumbplay now features content From EMI Artists including 30 Seconds to Mars, Bubba Sparxxx, Coldplay, Fat Joe, Gorillaz and OK Go, among others.

Thumbplay is an excellent distribution platform because of its industry-leading customer service, credibility with consumers and innovative marketing efforts.

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Thumbplay Inc., http://www.thumbplay.com, a leading online retailer of mobile entertainment content, today announced an agreement with EMI Music, one of the world's leading music companies, to sell music from EMI's extensive portfolio of artists to mobile users. Members who sign up for Thumbplay's direct-to-consumer mobile content offering will have access to ringtones from EMI's vast catalog of current and catalogue artists, including 30 Seconds to Mars, Babyshambles, The Beach Boys, Beastie Boys, Dierks Bentley, Bubba Sparxxx, Coldplay, Dem Franchize Boyz, Fat Joe, Gorillaz, Norah Jones, Lenny Kravitz, OK Go, Pink Floyd and Keith Urban.

"EMI Music has a tremendous catalogue of well-known and up-and-coming artists and we are thrilled to offer this access to our members," said Are Traasdahl, Thumbplay founder and CEO. "Coming off a very successful 2006, the agreement we have with EMI Music is the first of many new content agreements and product rollouts for Thumbplay in 2007."

Thumbplay members will have access to ringtones from EMI Music's extensive mobile catalog, including music from labels like Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Christian Music Group, EMI Televisa Music Manhattan and Virgin. Consumers can purchase content through both subscription and a la carte options, downloaded "over the air" directly to the consumer's handset, and billed directly to the consumer's carrier bill.

"EMI Music's goal is to give fans a way to connect with its artists and enjoy their music whenever, however and wherever they are," said Barney Wragg, Global Head of Digital, EMI Music. "Thumbplay is an excellent distribution platform because of its industry-leading customer service, credibility with consumers and innovative marketing efforts."

Thumbplay has more than 50,000 pieces of mobile entertainment content under license including ringtones, wallpapers, games and text-based services and has gained broad recognition as a leader in the direct-to-consumer mobile content space.

About Thumbplay:

Thumbplay, Inc., http://www.thumbplay.com, is a leading online retailer of mobile entertainment content. The company aggregates, promotes and delivers mobile content directly to members via Thumbplay.com. The site offers ringtones, wallpapers, games and text-based services through a membership-based, community experience. Thumbplay members have access to their own personal library of content through Thumbplay's content locker technology, ensuring they will always have access to their Thumbplay content. Thumbplay, headquartered in New York, was founded by CEO Are Traasdahl and Executive Vice President, Marketing Evan Schwartz.

About EMI Music:

EMI is one of the world's leading music companies, operating in 50 countries. Its EMI Music division represents around 1300 artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. For further information on EMI, please visit: http://www.emigroup.com.

CONTACT:

Nick Leahy                        

Sparkpr on behalf of Thumbplay            

415.321.1864

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