San Diego, CA (PRWEB) January 31, 2007
Super Bowl Weekend is just days away but the buzz about Super Bowl ads is the talk of the media. Which commercial will be the most creative? The worst? Create the most buzz? Apple Computer in 1984 started the event launch phenomenon with the now famous Macintosh ad. The Macintosh ad created buzz and instant brand recognition. Super Bowl ads display the best of ad agency creative, technology and buzz and are designed for maximum impact.
Adage.com reports 2007 Super Bowl airtime costs of $26 million for 30 seconds. For large corporations such costs are part of the brand development budget, but for small business owners that cost is out of the question. Unable to afford the agency costs of brand development small business owners were out of luck, until Ben Mack wrote his Amazon best seller "Think Two Products Ahead". Drawing on his brand strategist experience at ad agencies like BBDO, J. Walker Thompson, WONGDOODY, and others, Mack shared how branding can be usable, doable and profitable for small business owners.
Wednesday January 31st 2007 Ben Mack will be interviewed by Marketingtopia.com hosts Ann DeVere and Alysan Childs. The discussion will be "Top 7 Mistakes of Branding" as part of 'The Access to Leaders' teleseminars. The free teleseminars showing small business owners 'The How' of growing their business. According to Mack, "Advertising is trying to make a sale; branding is about making a sale and the next two sales.' Branding "makes media dollars go further and each message becomes more efficient and all of your messages work stronger together in concert. It's a concerted effort. The "result is the satisfied customer excited to do business with you again."