Vodafone Egypt Launches paybox' TopUp Mobiliser -- Taking North Africa to the Next Level in m-Commerce

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With the paybox TopUp Mobiliser, Vodafone Egypt re-invents its prepaid card distribution processes to increase transparency across a layered network of more than 5.000 merchants and to lift their 5 million subscribers to the Next Level of mobile Commerce.

Besides helping us to dramatically reduce our distribution cost and increase transparency in our distribution processes, it offers flexibility, customer convenience, and opens many opportunities beyond airtime top-up to launch further m-Payment and m-Commerce services with paybox

paybox, the trendsetting company for mobile payment enterprise solutions, announced the launch of the paybox TopUp Mobiliser for Vodafone Egypt.

When Vodafone Egypt was founded in 1998, only the elite and the rich could own mobile phones. With the introduction of prepaid mobile phone plans, Vodafone has made a paradigm shift in Egyptian culture, making mobile phones a necessity rather than a luxury. Now, Vodafone Egypt pushes mobile Commerce to the Next Level. With paybox TopUp Mobiliser, it re-invents its prepaid card distribution processes to increase transparency across a layered network of more than 5.000 merchants. With paybox TopUp Mobiliser, all players in the distribution network benefit: While Vodafones reduces distribution and logistics cost as well as fraud, its distributors and merchants reduce distribution cost, fraud, working capital and overheads.

paybox TopUp Mobiliser is an integral product of the paybox Mobiliser Platform mobilising values such as money, top-ups, brands and content. It enables the electronic distribution of any airtime or credit-like product through any channel:

  • "paybox Street TopUp" replaces existing scratch card distribution and allows merchants selling airtime directly from their cell-phones to consumers' cell-phones in fixed and variable top-up denominations
  • "paybox Shop TopUp" allows merchants selling airtime value directly from cash registers, POS terminals or internet PCs. The airtime can be either directly credited on the customers mobile or the voucher code can be printed onto payment slips from POS terminals or on printouts of a PC as receipts.
  • "paybox Self TopUp" allows consumers direct recharging mechanisms for self- and buddy top-ups through any channel

Vodafone Egypt selected paybox TopUp Mobiliser because it was best suited to integrate top-ups in a broader mobile Commerce offering. Moatasem Osam, Head of Payment Platforms - Vodafone Egypt, is excited about the paybox TopUp Mobiliser: "Besides helping us to dramatically reduce our distribution cost and increase transparency in our distribution processes, it offers flexibility, customer convenience, and opens many opportunities beyond airtime top-up to launch further m-Payment and m-Commerce services with paybox".

Eckhard Ortwein, paybox CEO, adds: "With paybox TopUp Mobiliser, operators and service providers can leverage the top-up opportunity to offer services across multiple channels beyond airtime top-up. They take the first step to build a portfolio of value added mobile services for content and commerce, banking and trading, remittances and payments as well as marketing - leveraging the solutions of the paybox Mobiliser Platform and our years of experience in the business."

About Vodafone Egypt

Since its inception in May 1998, Vodafone Egypt has drawn on the global strength and innovative products of the Vodafone Group for the introduction of new services in the Egyptian mobile telecommunications market. These pioneering services include pre-paid lines, Short-Message-Service ("SMS"), Dual SIM, Wireless Fax and E-mail, and IVR and recently GPRS coverage nationwide, balance transfer and mobile government.

In March 2003 Vodafone Egypt was the first major telecom operator in Egypt to launch a GPRS network, which is the technology backbone that enabled the launch of "Vodafone live!". "Mobile Office" from Vodafone Egypt, which utilizes GPRS technology to fundamentally re-engineer mobile business communications, was introduced in May 2003.

Vodafone Egypt network covers 98% of the populated areas. As a result, their customer enjoy service in more than 200 urban areas, as well as villages, coastal areas, tourist resorts and 100 major highways throughout the Delta, North Coast, Red Sea and Upper Egypt. Vodafone Egypt is based in October 6 City, Giza. For more information, please visit http://www.vodafone.com.eg

About paybox

paybox solutions AG ("paybox") is the trendsetting company for mobile payment enterprise solutions. Founded in 1999, paybox was the first to launch mass-marketable mobile payment solutions in five European markets. In 2005, paybox was rated by industry experts as having the broadest mobile commerce offering worldwide. paybox patented award winning technology has proven technical and operational reliability with highest, overall service availability. Used by leading global service companies, by three million end users and 15.000 merchants, paybox enterprise solutions are deployed across Europe, America, North Africa, the Middle East and Asia. For more information on paybox, please visit http://www.paybox.net.

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Heidrun Kirsch
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