Groundhog Day -- No Longer World’s Most Boring Holiday

Share Article just released a video to take the boredom out of Groundhog Day.

You know, I felt sorry for that poor Ground Hog

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RSS just released a video to take the boredom out of Groundhog Day:

Previously, Groundhog Day has truly been the most boring holiday we “celebrate.” Journalists swarm to Punxsutawney, PA, to report on whether the ground hog, Punxsutawney Phil, sees his shadow.

And that’s it. Until Joe created his cartoon.

Joe Shields, founder and namesake of, had a flash of inspiration early in the week. After all, he thought, not only was this holiday one big yawn for reporters, it was devastating for that poor groundhog. How would you feel if everyone crowded around your bed early one cold morning and filmed you waking up? Who wants to be seen before they’ve brushed their teeth and brushed their hair?

And let’s not let the news be just about Groundhog Day or the Groundhog Day video. Joe is quite an interesting character himself. This is a guy who works out of a barn in the Midwest, and his two-person company creates and manages one of the biggest video cartoon sites around, Joe’s goal it to create cartoons that say nothing, go nowhere, and entertain cubicle jockeys everywhere.

In addition to his three real children, Joe has a dog and a cat. His pets have never been microwaved, blended or blown up, although they are the inspiration for many of his other stories.

All good press releases need to have a quote that the CEO couldn’t possibly have said, written expressly by the PR department. Ours is no different. “You know, I felt sorry for that poor Ground Hog,” Joe said, “I feel the same way when I hear the alarm clock, every day.”

Don’t you?

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Mike Tuinstra


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