In his New Column, "Why Your Old High School English Teacher is Your Best Prophylactic," Popular Consumer Advocate Brian Vaszily Tells Consumers How to Best Protect their Pocketbooks, Health and Sanity from Greedy Corporate Marketing
Renowned consumer advocate and marketing expert Brian Vaszily just released his latest column, "Why Your Old High School English Teacher is Your Best Prophylactic," explaining in his engaging style how consumers can best protect their pocketbooks, health and sanity from all the deceitful marketing confronting us daily.
(PRWEB) February 6, 2007 -- Renowned consumer advocate and marketing expert Brian Vaszily's pithy columns exposing "the dark side" of corporate marketing are read by hundreds of thousands of consumers, and now SixWise.com -- the homebase of his widely republished columns -- has just released his latest called "Why Your Old High School English Teacher is Your Best Prophylactic."
In this new column, Brian Vaszily explains in his signature style why -- if consumers want to protect their pocketbooks, health and sanity from the onslaught of marketing, and also why if businesses really want to succeed in today's hyper-marketplace -- they need to fully understand and utilize the powerful concept of "story."
"Very few business leaders I have worked with get it right away when I tell them that everything - their company, products, career and reputation, even their role as spouses and parents - is about story," says Vaszily.
"It is about the tale they choose to tell for each of these enterprises, or the tale that inevitably and usually unfortunately will be told by others if they don't take charge of the telling.
"Most don't understand this initially because the whole idea of 'story' seems like it belongs to the world of novelists, Hollywood directors and your old high school English teacher," Vaszily continues. "It is foreign to the analytic mindset and lingo of corporate meeting rooms. People who spend their time thinking of 'story' are more apt to spend their workday in old jeans, corduroys or pajama bottoms, not business suits or Dockers."
But as Brian Vaszily explains in "Why Your Old High School English
Teacher is Your Best Prophylactic" -- his latest column which everyone is invited to read at
http://www.sixwise.com/newsletters/07/02/01/why_your_old_high_school_english_teacher_is_your_best_prophylactic.htm -- it IS all about story. And when the business leaders do finally get it, meaning they recognize the amazing potential of embracing the notion, well, they tend to REALLY get it.
This knowledge is even more important for consumers, though.
"Even fewer consumers - especially those who complain that they don't feel 'in control' of their finances, waistlines careers or relationships - get it when I note that the key reason they make bad decisions is because they're constantly romanced, bamboozled and downright misled by stories … most of which are not even true," Vaszily says.
And so here are two of the three most important pieces of insight Brian Vaszily notes in the latest column are truly worth remembering as a consumer:
1) Every product, service, idea, belief, and everything at all that could possibly make someone richer or more powerful has a story behind it that is intended to captivate you and make you want to be a part of that story - whether it is healthy for you to be a part of it or not.
2) The most successful products, services, politicians, ideas and beliefs are usually not the best available but instead those with the best "authors" behind them.
For advice on how to overcome these hurdles, for the third and most important piece of consumer insight -- and to subscribe for FREE to the SixWise.com newsletter containing all of Brian Vaszily's "How We Get You" columns -- consumers and business leaders can go to
http://www.sixwise.com/newsletters/07/02/01/why_your_old_high_school_english_teacher_is_your_best_prophylactic.htm.
SixWise.com is the home of the no-cost Be Safe, Live Longer & Prosper newsletter, now the #1 most subscribed to personal safety & wellness newsletter on the Web. The weekly SixWise.com e-newsletter includes the popular "How We Get You" columns by Brian Vaszily at http://www.sixwise.com/columnists.htm?lvl=2&clsid=7&clsitemid=1 , as well as articles from leading experts in the areas of health, wealth, personal safety, career, relationships and life enjoyment.
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