Dealer Specialties Introduces Vehicle Videos (VeVos)
Dealer Specialties, a division of Dominion Dealer Solutions and the nation's leading provider of data and photo collection, inventory management and data distribution services, announced today the addition of Vehicle Videos (VeVos) to its service offerings for its automotive dealer customers. By offering rich online content to attract more customers and influence purchasing decisions, VeVos can help dealers gain a competitive edge. Visit Dealer Specialties at Booth # 1645C at NADA.
Cincinnati, Ohio (PRWEB) February 3, 2007 -- Dealer Specialties, a division of Dominion Dealer Solutions and the nation's leading provider of data and photo collection, inventory management and data distribution services, announced today the addition of Vehicle Videos (VeVos) to its service offerings for its automotive dealer customers. By offering rich online content to attract more customers and influence purchasing decisions, VeVos can help dealers gain a competitive edge.
Visit Dealer Specialties at NADA Booth # 1645C
"These days an effective Internet marketing strategy is critical to a dealers' success," said Brian Page, General Manager of Dealer Data Services. "The sooner a dealer can become involved in the purchasing process, the more opportunity that dealer has to keep the customer engaged and keep them away from competitors."
VeVos utilize the latest in Flash technology to create a "walkaround" video experience on the Internet, in effect creating a 30-60 second commercial for individual vehicles, including music and professional voice over audio.
In a two-month trial program, Dealer Specialties produced more than 1,000 videos for 100+ dealer customers. Online videos were opened more than 11,000 times, or an average of 11-12 opens per video. Results also reveal that when videos were viewed, consumers stayed on the site an average of 25-35% longer, and that click-throughs from corresponding links increased 10-15%.
"This proves that VeVos improve the 'stick-n-click' factor," said Page. "That is, the amount of times that a consumer spends viewing dealer inventory as well as the number of times that consumers click on a link to move to the next step in the purchasing process."
According to the Online Publishers Association (OPA), 44 percent of consumers have taken some action as a result of viewing an online video ad; and in JD Powers & Associates online review, 80 percent of people under the age of 40 used the Internet in the automotive shopping process.
One reason the Internet is so widely used is because it allows the consumer to choose where, when and how they want to shop. VeVos offer the ultimate convenience for consumers and employ a "pull" technique using informative, visually appealing video; instead of the "push" technique that traditional advertising methods rely upon and that so often turn consumers off.
Additionally, VeVos leverage the power of the Internet by establishing an "always-on" sales pitch that is consistently good. Dealer Specialties helps dealers present a professional, positive presence 100% of the time, as opposed to pitches on the dealer lot that vary in effectiveness depending on moods of the salespeople.
VeVos can be viewed online as part of Dealer Specialties' Vehicle Manager tool, or can be stored on a server and included in targeted e-mail marketing campaigns sent from a CRM. VeVos are available now and can be purchased as part of a service package offered by Dealer Specialties, Inc.
To view a Dealer Specialties VeVo, click on the following link. Click the VeVo icon next to any vehicle, which brings you to a slide show and vehicle specs. Click on the VeVo icon under the specs and a VeVo will pop up. http://wwww.getauto.com/dealerads/dlid-12476
About Dealer Specialties
Dealer Specialties, a Dominion Dealer Solutions Company, is the nation's leading provider of vehicle data and photo collection, inventory management, data distribution and window labeling services. Dealer Specialties helps automotive dealers sell more vehicles by leveraging the latest Internet technology and distribution channels. Dealer Specialties has more than 1,500 partner sites, including GetAuto.com, AutoTrader.com, Google Base, eBay Motors, Cars.com, The Cobalt Group, Manheim and more.
Founded on the innovative concept of supplying dealers with window-stickers for used vehicles, Dealer Specialties has remained on the cutting edge of marketing, management and customer service for nearly twenty years. Nearly 10,000 dealerships rely on Dealer Specialties to help manage and market their vehicle inventory. Dealer Specialties is a designated supplier of certified window stickers for GM, Toyota and Lexus; is a Value Added Reseller for the National Automotive Dealers Association; and has built a network of more than 800 of the most knowledgeable and responsive service representatives in the USA. For more information, please visit www.dealerspecialties.com
About Dominion Dealer Solutions
Headquartered in Monroe, Ohio and established September 2006, Dominion Dealer Solutions combines the power of Dealer Specialties, Dealer Data Services, SelectQu/DataCube, Dealerskins and XIGroup. These automotive industry leaders form a foundation for providing a nationally recognized total web solution to dealers throughout the country. Dominion Dealer Solutions serves over 12,000 customers, collects and distributes data to over 2,000 data partners, maintains a rolling inventory of over 725,000 vehicles and manages 1,800 custom-built lead generating websites.
Dominion Dealer Solutions is a subsidiary of Dominion Enterprises. Dominion Enterprises is headquartered in Norfolk, VA and is a leading media and information services company serving employment, real estate, recreation, and industrial markets in the United States. The company has 503 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of nearly 6 million; over 40 market-leading websites such as ForRent.com, Homes.com, and Traderonline.com reaching over 8 million monthly visitors; data capture and distribution businesses such as Dealer Specialties; and web services businesses across all the company's industry categories. The company has 6,600 employees nationwide. For more information on Dominion Enterprises, visit www.dominionenterprises.com.
For more information contact:
Holly Forsberg
Account Executive
Carter West PR
602-680-8960
Vicki O'Neill-Ropos
Marketing Manager
Dealer Specialties
513-705-2211
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