Home & Garden Showplace Taps into Lawn and Garden Yellow Pages to Reach Consumers Online

Partnership helps increase independent garden centers' local visibility among Internet users

Woodbine, MD (PRWEB) February 6, 2007 -- Home & Garden Showplace announced today it will collaborate with Lawn and Garden Yellow Pages (www.LGYP.com) in an effort to reach consumers through the Internet. As homeowners' interest in the outdoor living category continues to grow, the alliance enables Home & Garden Showplace to enhance its brand, align its marketing based on consumer behavior and attract new customers on a more local level.

Through the partnership, listings for each Home & Garden Showplace independent garden center member will be posted on LGYP.com. In addition, Home & Garden Showplace will offer its members the option to upgrade their online listings at discounted rates.

"A vast number of Internet users are in search of local garden centers where they can find helpful advice," said LGYP.com CEO/Founder, Steve Cissel. "By collaborating with LGYP.com, Home & Garden Showplace members now have a great opportunity to harvest customers from this audience."
   
Home & Garden Showplace, a retail entity of True Value Company, provides product assortments and local, expert advice tailored to meet the needs of the communities that its members' stores serve.

"More and more people are using the Internet as the primary way to quickly find stores with quality products that satisfy their lawn and garden needs," said Dave Meder, director of garden centers for Home & Garden Showplace. "Our partnership with LGYP.com helps homeowners locate the nearest Home & Garden Showplace where they can go to find the products and expert advice they need to get their outdoor projects done right."

About Home & Garden Showplace
Home & Garden Showplace stores are located across the United States to provide home and garden enthusiasts with regional gardening-related inspiration, information, advice and products to make their gardens come alive. For seasonal plant tips, how-to guides, outdoor living ideas and to locate a Home & Garden Showplace in your neighborhood, visit www.gardenplace.com.

About Lawn and Garden Yellow Pages
Lawn and Garden Yellow Pages, www.LGYP.com, is the leading search directory for the home garden. It helps Internet users find gardening products and services that are relevant and local to them. LGYP.com is a publication of 10-20 Media, Inc. (formerly Green Industry Yellow Pages, Inc.) an interactive media publisher founded in 2001.

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