LiveSquare.com Attempts to Stop the Epic Battle between Media and Consumer Interests
The intense battle between media content interests and consumers seeking to preserve their privacy, media ubiquity, and fair use could be ended by a new anti-piracy technology that seeks to balance the needs of both sides.
(PRWEB) February 7, 2007 -- Media content owners want protection for their property. Consumers want to preserve their privacy, media ubiquity, and fair use. This devide between the two interests has led to an epic battle between the two sides.
LiveSquare.com recently presented two new products at Demo 2007 in Palm Desert, CA. Demo is a conference of highly vetted technology companies with products likely to impact the future of the technology industry.
LiveSquare.com offers Streaming Media Defender(tm), an anti-piracy technology that functions similarly to anti-virus technology. This technology does not require constant patches and updates, is simple to install, operates discreetly, can easily be controlled by the consumer, and reliably protects media content from software and hardware threats.
Currently Streaming Media Defender(tm) can protect content on both the Flash and Windows Media platforms. LiveSquare.com is also working with hardware vendors to embed their technology. When these devices emerge on the market, the consumer will have additional choices for how they consume their media.
"Our goal is to be a seamless and ubiquitous security technology that balances the needs of the consumer and media content companies. We believe we can end the epic battle and make Media 2.0 a viable business model" said Brett L. Scott the CTO of LiveSquare.com
Media content companies have been using ever more dramatic and restrictive technologies to attempt to protect their content only to have those security technologies be broken within weeks or even days. There is amazing research and development taking place to remove media protection schemes. The research is a collaborative effort taking place all over the globe. This research is largely driven by those who seek to preserve media ubiquity and fair use. The result is that media protection systems are typically defeated easily and in a realtively short time.
The Media 2.0 market is being held back due to security concerns. This impacts broadband tv, video conferencing, VOIP, and new media products. DRM has not solved the problem and appears to be heading towards even more restrictive and controlled measures.
LiveSquare.com offers a technology that is simple to implement and operates discreetly. For example, media protected by Streaming Media Defender(tm) technology can be openly linked on the Internet. Those users with rights to access the media do so without effort beyond the standard mouse click. Those who are not authorized cannot access the content successfully.
LiveSquare.com is committed to balancing the needs of both sides and to serving as a stabilizing force in the market.
LiveSquare.com offers Consumer Information web site via www.livesquare.org. Media content owners can access information about the product via www.livesquare.com.
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