New Article Explains Turner's Aqua Teen Fiasco Not Viral Marketing - But Mayor Menino's Was

Kevin Glennon published an article explaining just what happened in Boston during the Aqua Teen Hunger Force "Mooninite" bomb scare. It details how Turner did not put together a viral campaign, but that the city of Boston did put one together in response. It also shows how both Boston and Turner failed in controlling the public relations for the event, and how all of it should never have happened.

Boston, MA (PRWEB) February 7, 2007 -- Kevin Glennon published an article explaining how what happened in Boston wasn't a failed viral marketing attempt by Turner Broadcasting, but how it was a failed viral marketing effort by the city of Boston. What was a weak billboard campaign to advertise the cartoon Aqua Teen Hunger Force instead caused temporary panic when one of the devices was misidentified as a bomb. Before the situation could be controlled and mitigated, however, Boston officials launched a campaign of their own to show that they had the capability to handle homeland security threats. Glennon explains how this second effort was the one that truly caused the panic, and was the real viral attempt.

The article also explains how the situation was exacerbated by poor public relations responses. It shows that the polar opposite responses by Boston and Turner created a vacuum in which more damage could be done. He cites as proof the ridiculous "hair" press conference featuring the two suspects accused of planting the devices.

The article is free to read and is published on his web site at:
http://www.kevinglennon.com/articles/bostonfiasco.htm

About Kevin Glennon:
Kevin Glennon is the principal of The Offices of Kevin Glennon, a Boston-based advertising agency. He writes regular articles about aspects concerning the advertising industry, especially those involving interactive and new media efforts. He is a frequent contributor to popular industry web sites and blogs.

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