Distinction Giving Back: Each Sale, Every Day Makes a Difference

Distinction, the new celebrity fashion boutique, is off to a running start in both fashion and philanthropy.

Duluth, MN (PRWEB) February 8, 2007 -- Distinction, the new celebrity fashion boutique, is off to a running start in both fashion and philanthropy. Distinction's innovative take on celebrity fashion, and breast cancer and lung disease awareness, is unique among other internet fashion websites, in that it marries great clothes with a good cause.

At Distinction, you can find the latest trends in what celebrities are wearing, and also learn about an important cause; the fight against breast cancer and lung disease. Fashion and breast cancer and lung disease awareness is close to owner Berta Lippert's heart:

"In the spring of 2004, my mother and best friend were both diagnosed with breast cancer and had their operations within hours of one another. Months of chemotherapy and radiation treatments followed." said Lippert. "Watching them go through that, and feeling there was little I could do, was the most difficult experience of my life. So I wanted to create a website that reflects two of my passions; great style and breast cancer and lung disease awareness."

Promoting lung disease awareness steams from watching her sister Page battle Chronic Obstructive Pulmonary Disease for the last 15 years. " In 1997 the disease had progressed to the point that required my sister to have oxygen mechanically delivered 24 hours a day. I can honestly say that I have never once heard her complain about her illness. She just faces it head on every day. She is such an inspiration." said Lippert

So how does this tie into a celebrity fashion boutique? Well, besides being able to pick up great bags by Melie Bianco, beauty products by Miso Pretty, and the same cute jewelry that Eva Longoria wears, Distinction customers will be participating in Distinction's "Giving Back" campaign. Through this program, Lippert will donate a portion of all of her proceeds to organizations fighting against Breast Cancer and Lung Disease.

Distinction was recently selected by The Breast Cancer Research Foundation to be a member of their Survivors Circle Partner Program. In this partnership, Distinction will donate a minimum of $500.00 to the Foundation. "The Breast Cancer Research Foundation is a non profit organization whose mission is to achieve prevention and a cure for breast cancer in our lifetime. They provide critical funding for innovative research at leading medical centers worldwide, so I was really excited to be chosen as part of their program and to contribute to their foundation." said Lippert

Distinction supports the fight against breast cancer even in their products, and offers a variety of fashionable breast cancer awareness items, such as "I Care" and "Believe" tee's and baseball caps. Visitors to the website can also honor and remember individuals who have been affected by cancer through the "Giving Back" program. No donation or purchase is required to honor a loved one who has been impacted by breast cancer or lung disease, and their picture and a short bio will be listed on a tribute page on Distinction's website.

In all, Lippert hopes that her passion for fashion and the fight against breast cancer and lung disease will be realized by others who visit Distinction;

"I really want my customers to have a fun shopping experience with unmatched enthusiasm and customer service from Distinction," said Lippert. "In addition, they can feel good knowing that their purchase is contributing to the fight against breast cancer and lung disease. I'm committed to giving back and donate a portion of proceeds from all sales, all the time. Not just the "Think Pink" items, and not just in October. I want each sale, every day to make a difference."

# # #