TrustDefender to Feature on General Norman Schwarzkopf's World Business Review Series in the USA
TrustDefender is delighted to announce that they will be featured in an interview with General Norman Schwarzkopf on an episode of World Business Review to be aired on CNBC on February 11, 2007.
Sydney, Australia (PRWEB) February 8, 2007 -- TrustDefender is delighted to announce that they will be featured in an interview with General Norman Schwarzkopf on an episode of World Business Review to be aired on CNBC on February 11, 2007.
As online business activity increases around the globe, so does the incidence of fraudulent activity. TrustDefender's new anti-fraud technology is today helping to protect both small and large businesses, as well as consumers worldwide.
As Ted Egan, Chief Executive Officer for TrustDefender stated, "TrustDefender re-establishes trust in the Internet for consumers and businesses for the first time in the 'Web 2.0' world of online transactions. It's the new 'gold standard' for Internet authentication for end users and corporations."
Coordinating Producer of World Business Review, Rob Staltzer added, "When researching the latest developments in banking security solutions, Trust Defender came up as being in touch with the most current advancements in this field. They were a natural to appear on this edition of World Business Review."
Antivirus Software has been available for more than 10 years, yet viruses and trojans are still incredibly successful and incredibly destructive and costly to those who fall victim.
It is a fact that today the security status of many consumers PCs is frequently found to be out-of-date - this is one of root-causes leading to identity theft and online fraud. A December 07 2005 study conducted by AOL/NCSA in the USA found that 81% of consumer computers lack core security protections against Viruses, Spyware and Hackers . (http://media.aoltimewarner.com/media/newmedia/cb_press_view.cfm?release_num=55254491)
The security risks that exist when doing online banking are real. Phishing attacks are being reported every day around the world.
For example, the media reported a €800 000 heist by Russian hackers against the Nordea Bank in Norway, indicates the security risks that exist in the online banking environment if security precautions are not taken by both the bank and the consumer. (http://301url.com/BankingAttack)
TrustDefender's products integrate the consumer's PC into the overall security chain with the bank and use a white-listing method for online transactions.
Ted Egan, Co-Founder of TrustDefender explains, "The ability to gain a security health report of all mobile computing devices accessing the network in real time and apply security policies based on the report is the big winner for the banks especially when customers are looking for banks to better protect their identities and private/confidential information today or meeting such guidelines as the FFIEC in the US."
To find out more about TrustDefender and For specific market-by-market air dates and times, please visit http://www.wbrtv.com/broadcast/1710.html.
Try TrustDefender today
Consumers who want to try TrustDefender should visit www.trustdefender.com and download the free 21 day trial of the consumer solution from the online shop.
Banks, financial institutions and online businesses can contact via e-mail to get a free trial of the Enterprise version.
For media information, contact:
Kerryn Nelson
Managing Director
Big Mouth Marketing Communications P/L
Ph: +61 3 9558 3122 / +61 417 035 536
About TrustDefender:
TrustDefender is the leading provider of 'On Demand Endpoint Security Solutions' to safeguard online business transactions. With its GAP protection, TrustDefender is able to guarantee the authenticity of a website. The secure lockdown, safe & secure mode, two factor authentication and the TrustedSurfing database complete the holistic security solution.
The secure policy engine allows online businesses to educate and enforce the compliance of a home user's PC to their security policies. TrustDefender is the world's first security solution which enables online businesses to integrate the home user's PC into the overall security solution.
TrustDefender was founded in 2005 and is based in Sydney, Australia.
About World Business Review:
World Business Review airs on CNBC (as paid programming) and the Bravo! Network (as paid programming). World Business Review may also be viewed through video on demand via www.wbrtv.com
The WBR Series is also available at more than 90 prestigious college universities, including Carnegie Mellon University, the University of Notre Dame, Dartmouth College and Georgetown University.
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