ITtoolbox Selects MeritDirect to Manage E-mail Masterfile
ITtoolbox (www.ITtoolbox.com) announces today that it has selected MeritDirect to manage the ITtoolbox E-mail Masterfile. The file is comprised of more than 500,000 registered users from the ITtoolbox community, which can be targeted by topic of interest, business or industry, job role or title, company size, and geographic location.
Scottsdale, AZ (PRWEB) February 8, 2007 -- ITtoolbox (www.ITtoolbox.com) announces today that it has selected MeritDirect to manage the ITtoolbox E-mail Masterfile. The file is comprised of more than 500,000 registered users from the ITtoolbox community, which can be targeted by topic of interest, business or industry, job role or title, company size, and geographic location.
“The ITtoolbox community has grown organically to a point where selecting MeritDirect as a partner to manage our e-mail masterfile offers benefits both to our advertising partners and ITtoolbox users,” commented George Krautzel, president and co-founder of ITtoolbox. “Through their experience and comprehensive array of marketing solutions, MeritDirect will ensure that clients achieve a solid ROI on their e-mail sponsorships and users receive advertising content that is directly relevant to their professional needs.”
Base price for list rental of the ITtoolbox E-mail Masterfile is $375/M. For additional information, please contact Craig Smith at 888.922.8302, ext.3.
About ITtoolbox
ITtoolbox is an online community, enabling peers to share professional knowledge about information technology. Since 1998, ITtoolbox has helped professionals make IT decisions and stay current in the rapidly changing technology market through peer collaboration. The ITtoolbox platform incorporates a professional network, blogs, discussion groups and a wiki, facilitating targeted community interaction in which IT advertisers can participate through a proprietary contextual matching system. This combination of community and advertising value has made ITtoolbox a leading destination for professionals and a leader in online advertising, performing for more than 700 clients, including Microsoft, IBM, Oracle, Dell and HP. For more information visit www.ITtoolbox.com.
Contact:
Bill Conn
ITtoolbox
610-840-0698, x 134
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