Arnold Aerial Advertising to Fly in Eight Spring Break Locations
Mass Crowds to hit the Spring Break Beaches along with Arnold Aerial Advertising Inc.
New York, NY (PRWEB) February 13, 2007 - Arnold Aerial Advertising to fly in eight Spring Break locations this year. Aerial advertising is quickly becoming understood by advertising professionals to be a cost effective way of targeting large groups of people with branding messages and call to action.
"Try something for me: think about the last time you saw a plane pulling a full color billboard or letter banner. Do you remember the product being advertised or the message," asked Michael Arnold, of Arnold Aerial Advertising. "How long ago was it that you saw the ad? Now, try to remember the television commercials, radio spots and newspaper advertisements from the same time period.
"Most people we have tried this exercise with can recall the aerial advertising fairly easily but have difficulty recalling the other media. Well, it is the same for your customers. We find that the retention rate of aerial advertising messages over long periods of time is far higher than any other form of advertising."
Here are some stats to back this up:
Of 2194 people surveyed on Miami Beach in 2004:
88% of the people surveyed recalled the passing of the banner within the last 30 minutes.
79% of the people surveyed recalled what was
advertised.
67% of the people surveyed could recall at least one half of the message.
This is interesting; however, perhaps more interesting is the fact that many people are able to recall aerial advertising messages they saw many months before. Some even remark on ads they saw as children (still recalling parts, or the entire message).
Most people will watch the plane from the time it appears on the horizon until it disappears from sight. That means they are getting your message about the product for a lot longer, while being entertained by the airplane. In the case of events where the pilot is circling, the exposure is far greater and the retention rate much higher.
"Why not give it a test over the upcoming 2007 spring break crowds," said Arnold.
A few Spring Break stats:
| | - 38% of students (2.14 million) traveled for spring break 2005. Student Monitor
|
LLC (SM)
| | - $1 billion was spent by spring breakers partying between Florida and Texas in 2003.
|
Marketing to the Campus Crowd & TWENTYSOMETHING Inc. (MCC&TSI)
| | - Top 4 spring break destinations in 2005(MCC&TSI):
|
(1) Panama City Beach, Fla. (540,000 students went to Panama City Beach, Fla.in 2005.)
(2) Daytona Beach, Fla.
(3) South Padre Island, Texas
(4) Lake Havasu, Ariz.
| | - Approximately 1 million college students spend spring break at one of these four cities.
|
(MCC&TSI)
| | - $170 million was spent by spring breakers in Panama City Beach, Fla. In 2005.
|
(MCC&TSI)
The Spring Break Locations that we cover:
Panama City, FL
Panama City, FL. is located on the panhandle of northwest Florida on beautiful St. Andrews Bay and the Gulf of Mexico.
More than 500,000 students have made the Panama City Beaches their Spring Break
Destination for the past couple of years.
Daytona Beach, FL
Daytona Beach, is still a part of the "Spring Break Tradition"
250,000 Spring Breakers make Daytona Beach their Spring Break Location.
South Padre Island, TX
Spring Break at the Tropical Tip of Texas-South Padre Island!
Beautiful, wide beaches of Texas with the adventure of Mexico just minutes away.
Up to 75,000-100,000 students per week are expected to spend their week at this national" hot
spot."
Lake Havasu, AZ
Lake Havasu gained notoriety in 1995, when MTV hosted its spring break bash there, and since thenit has been attracting spring breakers by the thousands.
Key West, FL
Spring Breakers searching for the vacation with a diverse crowd and a fun time call the
Florida Keys "America's Caribbean Islands," and the mainstream crowd and bulk of its
Visitors find the ultimate island is Key West. Making the top of almost every party
List, Key West is as exotic as America gets, and is overrun with Spring Break party
Groups.
South Beach, Miami Beach
Located in the historic Art Deco District on the south end of Miami Beach, the
Area called South Beach is the newest Spring Break hotspot that has been
Attracting students by the thousands.
San Diego, CA
San Diego for the ultimate Spring Break destination spot with its many sand beaches.
Pacific Beach, just north of Mission Beach, which is famous for its surfing conditions and where you can have bonfires at night on the beach. Ocean Beach is a popular spot for just about everyone with Many streets full of shops. Spring Breakers venture into Mexico to check out Ensenada and Rosarito Beach, recently named a "Super Hot Spot" for Spring Break by Playboy Magazine.
Fort Lauderdale, FL
Being a focal point for spring break since the 1950's, Fort Lauderdale has attracted
Students and vacationers by the thousands, year after year.
Ft Lauderdale now tries to attract more upper class vacationers, and with millions in
Renovations over several years, it now attracts 600,000 family members, business people, as well
As students.
Find out how one can advertise over the beaches during spring break with Arnold Aerial Advertising Inc..
Contact:
Arnold Aerial Advertising Inc.
80 East 11th Street
Suite 515
New York,N.Y. 10003
Michael Arnold
www.arnoldaerial.com
212-696-4717
800-311-9130
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